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QR Code Campagin Tips
If you are going to launch a fresh mobile/QR code campaign there are various things you should consider. Please read the following tips in regards the overall QR codes usage and user education on the technology.
Use the QR Codes as a bridge between your traditional print media and the web channels. Incorporate QR codes whenever there's some additional content or actions that the users is capable of doing online. The combined online and offline consumer experience and contact with content should be considered from the beginning.
It is suggested in countries with less usage of QR Codes within a campaign to text a shortcode to obtain a free scanner app for your mobile phone.
Either above or below the QR Code for print campaigns consideration should be taken and basic instructions added to the QR Code. Scan the Code to enter out Free competition as one example.
Large Icons can be added that is common in Europe to Scan together with your smartphone associated with Android / iPhone icons.
For QR code scan to win marketing solutions is is strongly suggested to do a print run to ensure the campaign scans and works as according to the specification.
Make sure all pages are mobilized to the leading content. Generally the QR codes shouldn't lead to content that's not optimized for mobile desives.Make certain all pages are mobilized to the leading content. In general the QR codes shouldn't lead to content that's not optimized for mobile desives.
Campaigns in subways and underground transport areas should be avoided unless there's wifi because the scan will work but you will see no GSM coverage to load the mobile site and the campaign will prove pointless.
Make sure whenever a customer scans the QR Code there needs to be value behind the scan. There needs to be a necessity for see your face to scan the QR Code, whether it be providing entry to a competition or gaining a trailer of a fresh movie that is just about to become available.
As well before you do the print materials for the campaign you should read the "Tips for printing QR Codes" post.
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