Notes

Internet Marketing and Free Advertising
check here of the more potent forms of Internet marketing is by using a press release. In many cases this is known as 'free' advertising. The reason why it is considered in that way is basically because when the news release is distributed it really is generally found by online and print magazines and published at no charge as a news item.

If you have studied aspects of online marketing you know that Search Engine Optimization (SEO) is really a 'free' supply of search engines to rank your website higher.

For business owners on a budget the use of SEO and the news release are two proven methods to maximize your website exposure with limited costs.

"Just what a minute!" I can hear you imagine, "Whether it's free how can there be a cost involved?"

Good question. You see, if you don't are especially gifted on paper press releases you need to hire a writer to craft a release that highlights the very best information, gathers appropriate quotes and statistics and writes the release in a way that encourages publications to print it. Secondarily unless you have significant personal contacts you may want to higher an online press release distribution service to make your release widely available.

As you can plainly see there will be cost involved for the 'free' advertising in the form of a press release. On the other hand of that coin you will find that should you had to cover all the locations the release may ultimately be found it could cost much more.

If you are going to try to write a news release on your own you should know that the first paragraph is built to provide the most elementary information and the rest written should compliment that original statement.

For instance in case you are developing a new website that's made to sell cowbells the next might be a method to start the release (I chose the name, because around this writing it had been not used).

The launch of MyCowBells.com has its web site design owner, Scooter James saying, "The original results of our site prove that the world has been looking forward to a one-stop shop for their bovine bells." The website is crafted to appeal to site visitors needing cowbells for farm use or for home d�cor. The Wranglin' Room provides farm based stories submitted by site visitors.

If a news organization were to learn the first paragraph they would have an understanding of what the news release was about.

There are those that suggest you should release information a little bit at a time during the period of several paragraphs, but most press professionals don't have time and energy to review every news release that results in their desk. Utilizing the first paragraph as a synopsis for the release it creates the probability of publishing better for you over time because the reader doesn't have to second-guess what it's about.

There is incredible promotional value in using the 'free' aspect of press releases. However, you must never be afraid to call on someone to help you make your release shine. Usually it can pay huge dividends as increasingly more news outlets print your release.

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