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Consumers are Spending more per Visit In-Store than Online. what does this Mean for Retailers?
The computer loaded with iTunes, your movie is in a second-floor home office and the Apple TV is connected to an HDTV in the basement entertainment room. Like your desktop computer, though, your laptop isn't really a permanent part of an entertainment system. Now, though, more and more people are buying Apple TVs as they discover the myriad ways they augment their HDTV experiences. Good Morning The controller helps display a menu option on your HDTV that in turn lets you start the movie. Apple began shipping the Apple TV in spring 2007, billing the product as a way to tie the power of your computer and high-speed Internet connection to the gorgeous display of an HDTV. In addition, you can display photos saved as JPEG, BMP, TIFF, PNG and GIF image formats, meaning your HDTV will provide your treasured photos with a much larger stage than your digital camera's LCD or your computer screen. Buy refurbished -- Manufacturer refurbished electronics are often sold at as much as a 30 percent discount, and many include a 30-to-90 day warranty. It’s not a well-known fact, but chat support can issue special promo codes that are not widely available. The company isn't trying to close this loophole, probably because it’s more interested in driving user numbers.

On the next few pages, you'll see how Apple TV works with your entertainment system and examine how a few software updates from Apple (as well as some inventive user modifications) contribute to Apple TV's newfound popularity. With its many incarnations of the iPod and other audio-related equipment, it may seem as though Apple has neglected the ubiquitous television in favor of entertainment products targeting music lovers. You have other entertainment options at your disposal, too. Companies take advantage of cloud computing services so that they don't even have to buy their own computers to do all that data crunching. Then you can synchronize the device to one computer's iTunes library and still access iTunes libraries on up to five other computers around your home. Are tablets changing the way computers work? You don't need a Mac-centric computer to make it work because Apple TV is compatible with PCs and Macs alike, and the media you use through the Apple TV isn't limited to the personal collection you're currently storing in your iTunes library. And because data is filtered through Apple TV's software and processor, Apple can pick and choose the kind of file formats that work with Apple TV -- a key concept that irks some users, as you'll soon see.

Your computer's software receives the movie request and forwards the movie data back to the module controller. If you own a laptop, you can connect it to your TV and play back your assortment of files. You can simply synchronize it with the iTunes library on your computer and then play back files stored on your Apple TV's hard drive. Then you can use a feature called AirTunes to play music from your Apple TV to the AirPort-connected stereo. For example, you may want to play music beyond your TV room, on a stereo that's in the garage or the basement. HD movies contain more data and take longer to transmit, so if you have a sluggish Internet connection you may have to wait longer for the movie to load. You can also use your Internet connection to browse Apple content online. Your laptop will use a DVI connector, which won't look much different than video played through an HDMI connection. And because Apple's business model encourages users to pay for TV and movie content, there's no DVR (digital video recorder) functionality. Through the iTunes store, you can rent a newly released standard definition or HD movie with surround sound and begin watching in minutes.

If your older standard definition TV has component jacks you can use the Apple TV, but unless it supports widescreen input the picture will be stretched and probably not much fun to watch. Although Apple could've provided letterbox formatting for standard definition TV, in keeping with company trends that focus on up and coming technologies, it opted to move on to the widescreen formats that will eventually dominate the TV marketplace. More specifically, you need a TV with widescreen (16:9) enhanced-definition or high-definition capability and a High-Definition Multimedia Interface (HDMI), Digital Visual Interface (DVI) or component video input port. For an array of reasons, after its 2006 introduction, Apple TV fell off the radar of many casual digital video aficionados. To begin, you use the included remote control to interact with Apple TV menus displayed on your HDTV; you pick the movie option. Here's how the processes behind this system work.Let's imagine you want to play a new movie that you just downloaded to your iTunes library. In this case, it's your office computer, where the movie is cataloged in your iTunes library. Hit the couch, grab your Apple TV remote control, and you can play music, watch popular TV programs, start a movie or stream content from YouTube, Flickr, or MobileMe.


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