Notes

Get Me a Google Number 1 1 SEO Rank!
Over the final month or two we've had plenty of interest from individuals and organizations with existing website s keen to attain the Holy Grail of internet marketing, or even to put it into my customers words "addressing the top of Google (...and making money from it)". There are many "SEO, or SEO experts" out on the web plus some 37 million entries in google.co.uk. Its a hot topic and today more than ever with the global downturn, businesses large and small are looking to the digital world for an inexpensive quick fix.

Not being the one to bite the hand that feeds, I have come to recognize that a little bit of gnawing actually does no harm either. What do I mean by that you ask?! Well let's just say that if you ask me some realigning of customer expectations needs to happen in terms of SEO. Whilst yes you'll be able to get a site ranked highly in Google (and we have demonstrated this with our customers) there really is no quick fix and no cast iron guarantee either. As the customers search for their elusive number ones so too do the SEOs, keen to tap into the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results do have to be approached with caution: a case in point may be the Google Money Tree, which unlike its name has absolutely no affiliation with Google whatsoever. But nonetheless folks have been duped and can continue to be once the product or company offering the service looks genuine, has a nice professional site and says all the things you are interested in. It's marketing...dubious marketing, nonetheless it appears to work.

I have spent several hours trawling through people's websites, looking at analytics and lines and lines of website code, and by the end of your day I cannot stress how important the content really is. Take the Alkimi site for example, it's really simple, no flashy graphics, no "we will get you to number 1" and no "25% off once you buy now" offers. But would it not surprise you that in the last few months the average time on our site went from a short while to 10+ minutes? Why? Well content includes a huge part to play, we kept our product pages as easy as possible to start with. There is no reason to put random garbage on the site just to fill up space, but you will find a reason to add useful and interesting content.

check here and news releases are receiving the big hits, and even are driving the calls into the business. This SEO game really must not be about just getting someone to find you, but more about getting someone to find you stay on your site and get something from it. The only way to do that is via your articles. Give people what they want, provide them with something interesting, and more importantly drive them to the results you require. It is the typical sales funnel just in a digital format. What makes an excellent sales person? Someone that can close the offer. Unfortunately too few sales people close, and likewise too few companies drive their desired outcome on the websites.

I've spoken with lots of startups over recent months, people looking for a brand new website and most of all I hear a similar thing, people want their site created cheaply. OK so most designers can do a £200 website or less. The point is that if you aren't technically savvy the chances are you will undoubtedly be lumbered with a niche site it is possible to never update. By that you will be automatically forfeiting the SEO benefits of blogging, news releases and updates. Technically you want to ensure numerous things when you create a site for the first time, putting the forethought in in the beginning will save you a hell of a lot later on in terms of optimization down the line. My mind is boggled by companies that still have the ability to sell static brochure sites to customers searching for a cheap deal, the planet really has moved on and you'd be surprised at how "cheap" a non-static, content management enabled site can really be. Unless you trust me or if want to find out more about this CMS stuff give me a call or email me.

For those who already have sites and are seeking to optimize its vital that you analyze carefully both technical on site components of the pages along with the off site elements. In plain English that means you need to look at technical elements such as for example meta tags, robots.txt files, sitemaps (the list continues on!) and off site things such as inbound links from other sites. Again there is no point doing anything if this content isn't hitting the right spot, so careful website copy writing is simply as important and in addition works together with the analysis that takes place for technical side ie relevant keywords and page title tags etc.

I will leave this blog with a call that has been made into me by another "top digital marketing" agency the other week. I picked up the phone and was told by an enthusiastic sales person they can guarantee me a place in Google. I told them that I did so SEO for a living; they told me this was much better than SEO and that it would give me the results I needed. I asked if this is advertising, they said no it's not advertising but you reach the most notable of Google, guaranteed. "This isn't AdWords is it?" I asked, "Yes you understand about AdWords?" he replied. "Yes I do, and it is advertising, and it would require me to pay a monthly fee for for you to manage. The moment I stop paying you, my position in Google will go away won't it?" ...Phone goes dead.

So just to clarify, getting to the colored boxes at the top and right hand side of a Google search can be achieved easily, but you need to pay for the privilege. Its definitely worth it for some customers but there exists a difference between SEO and AdWords. SEO requires a commitment from the web site owner, its an extended haul but worth more in the long term than magic pill advertising. Being at the very best of Google naturally with good content and by adhering to Google Search Engine Optimization [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly provides site much more clout than via any high position because of advertising. Do not get confused with both though, its a standard misconception and something which many AdWords resellers are happy for customers to be confused over. Another misconception is that they have to manage it for you personally...if money is tighter than your own time , and the cost benefit works out on your side then I'd encourage one to manage your own AdWords campaign.

In the coming weeks I'll write a bit about the importance of on site and off site elements for those interested in a crash course in SEO. I am going to also point out a few of the common errors and pitfalls people make when looking to get that high Google rank. The aim of this is to at least enable you to make an informed decision with regards to optimization and not fall into the same traps as others before you.

This article has been written by Beril Sener, Managing Director of Alkimi who provide internet marketing, Google search engine marketing, web design and business development services to companies large and small.
Website: https://cutt.ly/Z6aJ78F