Notes

Free Publicity COULD BE Recycled
After you have written a news release and get it published,
it's time to start over with a brand new one, right? Not
fast. You can recycle your pr announcements and still get very
valuable free publicity.

One effective solution to do this it to add a link in your email
signature. You can to put it simply in a sentence saying you were
featured in the neighborhood paper or boast that your company was
in the New Yorker magazine. If the newspaper or magazine has
a link to this article, put that in your signature aswell so
anybody who is interested can read the press release without
having to search for it.

Also, use your press release free of charge publicity at your
website. Post any favorable articles which were written
about you or your organization, with permission, needless to say. Or,
write favorable articles yourself. That way you know you
have full rights to this content. It is a wise move to put a
press release kit directly on your website for media relations.
Often, before a reporter will commit to doing a story, they
will browse the website. A media kit is really a way to knock
your creditability up several notches as well.

Reprints are another solution to recycle for free publicity.
Send copies of newspaper stories to editors of other media
with a letter stating that there is another angle of the
company that wasn't pursued. Also, send reprints of local
newspapers to national publications. By sending articles in
trade publications to editors anywhere, you can increase
your news release range.

Once a news release is done about you or your organization,
follow-up with a letter to the editor showing a different
viewpoint. This increases the amount of people who will
read about you. Sometimes, the editorial page is all that
people have time and energy to read. If they run into your letter,
they may return back and read the original press release.

Another very handy solution to get your name and image out there
is through testimonials. You could be in a position to pull quotes from
people who have tried and love your product. Utilize them
everyplace it is possible to, web ads, print ads, press releases, etc.

Also, offer testimonials to others talking about how much
their product has enriched your daily life. Add your photo to the
quote a long with your business name and website. get more info will
be a great source of truly free publicity.

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