Notes

PR Predictions for 2014
The changing calendar inspires many to consider what the near future holds for us. We have been very excited about the rapidly evolution of PR, especially now that professionals have more opportunities to positively influence business goals. Below are a few key 2014 predictions that sound really interesting:

1. best 10 life insurance companies in india is alive and kicking

The new business models along with greater accessibility to media through mobile devices indicate the downward spiral of the news media industry may be actually rising. Subscriber paywalls to online media are beginning to make up for declining print advertising, in line with the NY Times. Newsweek can be re-launching its print edition, with plans to increase subscriber revenues rather than rely heavily on advertisers. At the same time, in accordance with Mr. Magazine, 2013 saw the best survival rate of newly launched magazines.

2. Social Media continues to evolve

According to PR Every Dey, this season LinkedIn will become the "new Facebook." With added features such as for example "likes" and the dew design meant to encourage users to create branding tools, more marketers are expected to use LinkedIn to check out relevant conversations, also to connect with potential clients and influencers. As well, LinkedIn may also be a highly important platform for journalists researching and identifying great stories.

3. Focused and integrated content

In terms of PR, the necessity of content is not new. It's always been the focus of thought leadership campaigns, media storytelling and several other PR services. However, that doesn't mean PR pros aren't always thinking about new opportunities to boost their content. As well, read more in 2014 must take into account the increased number of formats and distribution channels, therefore the more diverse and creative our content is, the much more likely it really is to spread into the World Wide Web.

4. PR and SEO, Mobile and Local

Companies require optimized PR, and the need for SEO and PR to interact is more pressing than ever before, so Media Bistro predicts that PR and SEO will see collaboration pretty important. Another trend prediction for PR may be the increasing union of social media marketing with mobile and location. 2014 PR strategies must be adapted to take this into account since consumers tap into social media via their cellular devices more than ever. As such, there will be an even greater need of hyperlocal PR strategies, allowing local companies to attain and engage clients like nothing you've seen prior.

Newsmaker Group is really a full-service communications firm. Whether you are looking to support sales, build brand awareness, mobilize communities, reinvent or improve your corporate reputation, implement a thought leadership strategy, launch a new service or company, promote a fundraising campaign, and/or educate the general public, Newsmaker Group delivers relevant and compelling communications results!
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