Notes

Get Me a Google #1 1 SEO Rank!
Over the last month or two we've had a lot of interest from individuals and organizations with existing websites keen to attain the ULTIMATE GOAL of internet marketing, or to put it into my customers words "getting to the top of Google (...and making money from it)". There are many "SEO, or SEARCH ENGINE OPTIMISATION experts" out on the net plus some 37 million entries in google.co.uk. Its a hot topic and now as part of your with the global downturn, businesses large and small want to the digital world for a cheap quick fix.

Not being the one to bite the hand that feeds, I've come to realize that a bit of gnawing actually does no harm either. What do After all by that you ask?! Well let's just say that if you ask me some realigning of customer expectations needs to happen when it comes to SEO. Whilst yes it is possible to get a site ranked highly in Google (and we've demonstrated this with this customers) there is really no quick fix no cast iron guarantee either. Whilst the customers seek out their elusive number ones so too do the SEOs, keen to tap into the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results do have to be approached with caution: good example may be the Google Money Tree, which unlike its name has zero affiliation with Google whatsoever. But still folks have been duped and will continue to be when the product or company offering the service looks genuine, includes a nice professional site and says everything you are looking for. It's marketing...dubious marketing, nonetheless it appears to work.

I have spent many hours trawling through people's websites, considering analytics and lines and lines of website code, and by the end of the day I cannot stress how important the content really is. Take the Alkimi site for example, it is simple, no flashy graphics, no "we will get you to number one" and no "25% off once you buy now" offers. But would it not surprise you that within the last few months the average time on our site went from a couple of minutes to 10+ minutes? Why? Well content includes a huge part to play, we kept our product pages as easy as possible to start with. There is no reason to put random garbage on the site just to fill space, but there is a reason to include useful and interesting content.

The Alkimi blog and news releases are receiving the big hits, and even are driving the calls in to the business. This SEO game really shouldn't be about just getting you to definitely find you, but more about getting someone to find you stay on your site and get something from it. The only method to do that is via your articles. Give people what they need, provide them with something interesting, and more importantly drive them to the outcome you require. It is the typical sales funnel just in a digital format. What makes more info ? Someone that may close the offer. Unfortunately too few sales representatives close, and likewise too little companies drive their desired outcome on their websites.

I've spoken with lots of startups over recent months, people searching for a completely new website and most of all I hear a similar thing, people want their site created cheaply. OK so most designers can do a £200 website or less. The main point is that should you aren't technically savvy the probabilities are you will be lumbered with a site you can never update. By that you are automatically forfeiting the SEO great things about blogging, news releases and updates. Technically you intend to ensure several things when you develop a site for the first time, putting the forethought in in the beginning will save you a hell of a lot later on with regards to optimization down the road. My mind is boggled by companies that still manage to sell static brochure sites to customers searching for a cheap deal, the planet really has shifted and you would be surprised at how "cheap" a non-static, content management enabled site can really be. Unless you believe me or if desire to discover more about this CMS stuff give me a call or email me.

For those who curently have sites and are seeking to optimize its vital that you analyze carefully both the technical on site elements of the pages as well as the off site elements. In plain English which means you need to look at technical elements such as for example meta tags, robots.txt files, sitemaps (the list goes on!) and off site things like inbound links from other sites. Again there is absolutely top 10 websites doing anything if the content isn't hitting the proper spot, so careful website copy writing is just as important and also works hand in hand with the analysis that occurs for technical side ie relevant keywords and page title tags etc.

I will leave this website with a call that has been made into me by another "top digital marketing" agency another week. I found the telephone and was told by an enthusiastic sales person they are able to guarantee me a place in Google. I told them that I did so SEO for a full time income; they told me this is better than SEO and that it would give me the results I needed. I asked if this is advertising, they said no it isn't advertising but you get to the most notable of Google, guaranteed. "This is not AdWords is it?" I asked, "Yes you understand about AdWords?" he replied. "Yes I really do, and it is advertising, also it would require me to cover a monthly fee for to you to manage. As soon as I stop paying you, my position in Google will go away won't it?" ...Phone goes dead.

So just to clarify, getting to the colored boxes at the very top and right hand side of a Google search can be carried out easily, but you need to pay for the privilege. Its definitely worthwhile for a few customers but there exists a difference between SEO and AdWords. SEO takes a commitment from the website owner, its an extended haul but worth more in the long run than quick fix advertising. Being at the top of Google naturally with good content and by adhering to Google SEARCH ENGINE MARKETING [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly provides site a lot more clout than via any high position because of advertising. Don't get confused with both though, its a common misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they need to manage it for you personally...if money is tighter than your own time , and the cost benefit works out on your side then I'd encourage you to manage your own AdWords campaign.

In the coming weeks I'll write a little bit about the importance of on site and off site elements for all those interested in a crash course in SEO. I'll also point out some of the common errors and pitfalls people make when trying to get that high Google rank. The purpose of this is to at the very least enable you to make an informed decision with regards to optimization and not belong to the same traps as others before you.

This article has been written by Beril Sener, Managing Director of Alkimi who provide internet marketing, Google search engine marketing, web design and business development services to companies large and small.
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