Notes

The Beano's Dennis, Gnasher and Walter Join Minecraft

The Beano's Dennis, Gnasher and Walter join Minecraft By Emily Thomas Newsbeat reporter



Minecraft players should be on the watch for Walter "softy" and his stinky pants.



You can now add Walter, Dennis, the Menace and Gnasher from The Beano to the PC version of the game.



Gnasher can be turned into a sausage by players and all of Dennis his jokes, like stink bombs and catapults, can be employed.



It's part of the Beano's wider plans to expand into digital and its mod has come from a partnership between the animated series and Frima Studios, a Canadian multiplatform game developer.



Mark Cotton, who is leading the Beano's digital changes, explained to Newsbeat: "If you talk to any 7-11-year-old kid Minecraft is their greatest passion and love."



Mark states that the game is an extension of the comic and a way of making The Beano "a more holistic experience" for children.



He claims that 32,000 comics are sold each Week of the Beano that is an impressive figure.



It's still far from the two million copies sold at the height of the magazine.



"We are very aware kids today are obsessed with digital media," says Mark.



"We must transform The Beano into an all-encompassing brand where Dennis and Gnasher is everywhere kids are, instead of expecting that they will come to us.



"So we're working on a variety of initiatives over the next three to six months."



Some of them include puzzle apps as well as interactive comics and an "action 3-D game for children".



The Beano's publisher DC Thompson has already extended the brand onto a TV show, a photo sharing app and a YouTube channel.



Grand Theft Auto?



The comic has been around since 1938, and has a lot of adult fans. Also, could the Beano characters make an appearance in any of the adult games? Dennis the Menace in Grand Theft Auto perhaps?



"No. Mark says, "No.



"We're focusing on the 7 to 11-year-old digital product - for the moment, digital for us is about truly engaging with children and knowing their interests."



To do this, they've consulted the group of 10 seven to 11-year-old Beano and Minecraft fans throughout the development process.



Minnie the Minx



"We basically asked our kids"If you were to put Beano into Minecraft what would you imagine?'



"This was the first step in imagining what they wanted. Obviously their imaginations are far more extensive than what we can do for the time being.



"But they wanted pranks They wanted Walter they wanted Gnasher They wanted to dress up as Dennis, and that's what we've given them.



"We'll continue to talk to them. We'd like to extend this and to build Beanotown and let children create their own ideas.



"Minecraft is so popular because it gives the power to children. We can't force kids to do something, but they'd resent it.



Are there any other characters who will get a look in?



Mark says, "We certainly want to extend it."



"The obvious character and the one the kids have been asking for is Minnie the Minx so we'd most likely consider next."

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