Notes

Get Your PR Started - For Free!
Getting publicity for your business is definitely an elusive and intimidating prospect. Yet you can aquire the media to write about your product or company free of charge, if you make the effort to tell them about you.
It's as easy as contacting a journalist with an excellent story, but many entrepreneurs don't know where to start. Listed below are five "old" strategies pr practitioners use over and over because they work.

1. Be Informed. Read the media where you desire to be covered. If you want a story in the local newspaper, study it and notice how it covers similar companies. Similarly, to be able to maintain InStyle or Fitness, read those publications to get the sections where your product or company may be a good fit. Take notes on journalists' names, story angles and coverage that may apply to your organization. This will be the start of your publicity plan.

2. Be Topical. Notice what the media are already covering--the economy, celebrities, the housing market--and figure out what your company must say on one of these topics. Perhaps Additional info offering a new way for visitors to save money while grocery shopping, or your pet grooming service is offering "The Aniston" haircut for dogs. The point is to tap into what's already on the media's radar.

*In addition, you're an expert on topics linked to your industry. Offer you to ultimately journalists to touch upon topical news. For example, if you're a Realtor, contact the media with suggestions about what homeowners can do to help sell their homes faster in these challenging economic times.

1. Be Shocking. The media like covering something with some an edge to get people talking. The View is a fantastic example. You can include shock value to your organization by conducting a survey and releasing the outcomes to the media. Should they grab the story, they'll most likely say something similar to: "In a survey released by Acme Inc." You can conduct a survey cost-effectively, using tools such as software that allows one to poll the audience on your own website. Assuming you have a cosmetics company, you should release news on who gets the most kissable pout in Hollywood.

2. Be Seasonal. Throughout the year, the media are looking for stories related to various holidays. Don't limit your ideas to Christmas. Consider Earth Day, Labor Day, Valentine's Day, back-to-school, spring, summer, fall and much more. Consider offering your services pro-bono for an upcoming holiday or event.

3. Be Initiating. Public relations is comparable to sales in that, to some degree, it's a numbers game. You can find thousands of media outlets to pitch and generally several appropriate journalist at each outlet. Possibilities include local broadcasters, local radio stations, magazines, newspapers, daytime talk shows, evening talk shows and the internet. Someone will be thinking about your company.

When you have your first success and see your name in the news, it's addictive. Even better, media coverage creates momentum: Once one individual writes about you, more will observe. This way, if your first "hit" is on a small website or blog, you can leverage that hit to get to your local radio station. That may get you to the neighborhood paper, which can get you to a national magazine, etc.

Tiffany Pigee

Editor and Founder

Sugar & Spice Magazine [http://sugarandspicemagazine.com]

For more information visit [http://sugarandspicemagazine.com]

Bio:

Tiffany Pige� is a rising star in the publication and media industry. She actually is the creator and publisher of Sugar & Spice Magazine, a dynamic publication calling women to the forefront of excellence and carrying her personal slogan for life, Celebrate everything you're made of! Currently servicing as the CFO of Black Crest United Corporation, Tiffany is really a focused entrepreneur and accomplished business woman.

Tiffany's desire would be to motivate and empower women to attain higher, dream bigger and achieve the impossible. A young and loving wife and mother of four, Tiffany has overcome statistical and stereotypical odds through her faith, perseverance and determination. She is driven every second, of each minute, of every day with a passionate calling to embolden women to the fact that they too can live a fulfilled life of purpose and destiny. Her commitment to excellence and integrity is evident in her exemplary leadership and dedication to the kingdom of God.

Through honest, quick witted and thought-provoking delivery, Tiffany Pigee has the capacity to speak life into any situation. Her life experiences have provided effective examples and true to life scenarios on her behalf topic of discussion. She'll leave your audience with a pro-active life perspective, profound solutions because of their dilemmas and worked up about their destiny.
Read More: https://youclerks.com/a-guide-to-using-social-media-for-marketing/