Notes

과소비 없는 구매를 하기 위하여 쇼핑 전에 무엇을 염두 해 봐야 할까? 아이허브 할인쿠폰 을 통해서 더 합리적인 구매를 해보자 Unsure How Coupons Work? Check This Out!
◆손질된 식재료 구입 줄이기
시간이 금이라는 말이 있다. 불필요한 시간 낭비를 막기 위해서는 손질된 재료를 구입해 편의성을 높이는 편이 효율적이다.
하지만 시간적 여유가 있거나 약간의 불편을 감수할 수 있다면 손질되지 않은 재료를 구입해 직접 다듬고 손질하는 것이 불필요한 낭비를 막는 방법이다.
여러분은 ‘품절 임박’이라는 문구를 보면 어떤 생각이 떠오르나요?
이 문구에 마음이 흔들려 구매 버튼을 누른 적은 없나요? 살 계획이 없었던 제품인데 광고 문구를 보고 홀린 듯 결제했다면, 여러분은 충동 소비를 한 것입니다.
이렇듯 온라인 쇼핑 기업들은 솔깃한 문구로 소비자의 구매 심리를 자극하곤 합니다.
온라인 쇼핑 규모가 늘어나면서 클릭을 유도하는 문구나 디자인으로 소비자의 구매 욕구를 부추기는 기업들이 많아지고 있습니다.
1) 리처드 탈러(Richard H. Thaler), 캐스 선스타인(Cass R. Sunstein), 『넛지』, 리더스북(2009)
온라인 쇼핑몰의 마케팅 전략: 소비 심리를 자극하라!
항상 제출하기 전에 온라인 구매를 검토하십시오.
올바른 크기, 스타일 및 색상을 선택했는지 다시 확인하십시오.
쇼핑 카트에 있는 모든 것을 주의 깊게 살펴보고 여러분이 사고 있다고 생각하는 것을 정확히 사고 있는지 확인하십시오.
특정 온라인 소매점에서 무료배송을 제공하는 유료 서비스가 있다.
당신은 그들의 파트너 중 아무 곳에서나 쇼핑할 수 있으며, 그 물건들은 무료로 배송될 것이다.
다양한 서비스를 테스트하여 어떤 서비스가 귀사에 가장 적합한지 확인하십시오.
온라인에서 가격을 전액 지불하지 마십시오.
소매업자들은 종종 세일 품목을 광고할 때 일정을 고수한다.
이 시간 동안 구입하려면 기다리십시오.
이렇게 하면 전체 소매가의 최대 50% 이상을 절약할 수 있다.
조금만 기다리면 정말 최고의 할인 상품과 할인을 얻을 수 있다.
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