Notes

How to Boost Instagram Engagement in 2023
Instagram engagement rate is a quantitative measure of how users interact
with your profile content. It takes into account your followers, likes,
comments and shares. Engagement rates are calculated by dividing an
account's likes and comments by the number of followers.
1. Maintain consistent branding. Keeping your content consistent is very
important and there are a number of ways you can do this. First, your
username must be similar or the same as other social media usernames.
For example, if your Twitter handle is @greenbookworm, your Instagram
handle should be the same when available (or something very similar).
story views instagram should also make sure that your content is visually consistent and you
should have a format that you use for all of your posts. Look at Nike's
Instagram for example. When they publish content with typography, they
use the same backgrounds and fonts. When they post photos, they are
high quality and use the same filter.
If your content is similar, your profile will become aesthetically pleasing
and users will recognize your photos as a single brand. If they find your
content on another site and realize it's yours, they can follow you there
too. There's data behind it - WebDam found that 60% of the top brands on
Instagram used the same filter every time they posted.
2. Understand your audience. You can't start creating content without
knowing your target audience. Developing free Instagram followers
personas is a useful tool to increase engagement. If you know who your
followers are, they will create the content they want, they will increase their
engagement with you. Take the time to track your audiences and update
your persona accordingly. You can get demographic insights about your
followers with Instagram Stats. If you have an Instagram business account,
go to the Audience tab of the Insights menu. Here you can see the most
popular locations of users, the age distribution of users and gender. All of
this information gives you insight into your users. If you're a HubSpot user,
you can use data from social reports to find the same statistics. Regardless
of your target audience, your content must be accessible. Using
Instagram's accessible tools is crucial and you can use it to add image
captions, captions, and captions to your content.
3. Post regularly. Once you know your target audience, post content they
like and do it regularly. The number of posts depends on your marketing
strategy, but according to the 2021 HubSpot Blog survey, the average
brand posts on social media 6 times a week. Again, this metric is an
average and may not be for everyone. Posting too much content can
overwhelm your users and they won't hesitate to unfollow if their feed is
clogged. It is also important to know the best times to post to your
followers. Instagram stats also tell you the best days and times to post.
Remember that quantity does not equal quality, which brings us to the next
engagement strategy.
4. Create better subtitles. Unless you're @world_record_egg, who posted a
photo of an egg with no caption and got over 12 million likes, you need to
focus on the captions. Use the brand voice you've developed to sound
consistent and stay focused on your target audience. You can create short
subtitles that are serious or cheerful. You can also create longer subtitles
that tell stories and take users on a journey. Take the Instagram account
@humansofny for example. They regularly have personal stories from
people around the world. Since engagement metrics affect how long users
spend on your posts, consider alternating between shorter and longer
captions. Writing better captions goes hand-in-hand with using high-quality
hashtags — after all, Instagram is built on them. This is still the algorithm's
main way of filtering content. If you're not familiar with hashtags, here's a
rundown. Captions can contain up to 30 hashtags per post, but they must
be balanced. Hashtag dumping, similar to keyword stuffing, can trick the
algorithm into thinking you're spamming for engagement, and you could get
banned. The goal is to find what works for you and stick with it. Your
hashtags should be a mix of popular and specific long-tail keywords. For
example, if you're using Instagram for your hotel, you'll want to use
common hashtags like #hotel and #travel. At the same time, they are also
very broad, because there are 31 million messages in the search for the
tag #hotell. Be more specific and target your needs and say #hotel, #trip
and #hotel the name of your hotel and the name of the city you are in. For
example #hotellisamiami. You can find the best hashtags to use by doing
keyword research and categorizing the hashtags that work best for you and
your brand. You might also consider creating a brand-specific hashtag that
users can identify as yours.
5. Connect with your followers. After writing, connect with your followers.
Although Instagram has a “Delete Comments” feature, you can turn them
on. Respond to comments from your followers. Maybe they ask questions
or express their enthusiasm for your product. Beauty brand Paula's Choice
is a great example of this.

They regularly host Instagram QandAs where users ask and answer
questions about their Instagram stories. They take actions that they know
will entice their audience to interact with their Instagram content, resulting
in higher engagement rates. Engaging with your followers also includes
sharing their content on your website, known as User Generated Content
(UGC). Browsing brand-specific hashtags can help you find users who post
about you. You can screenshot their content to share your story and even
post to your feed. Your followers will be happy to interact with them
because engagement can mean a personal relationship with your brand.
Here is an example of Paula's Choice UGC.



Here's my website: https://www.instafollowers.co/