Notes

SEO for Interenet Vednors using Salesforce's Commerce Cloud
Increased exposure and user engagement may be achieved via improved search engine rankings using Salesforce commerce SEO. Businesses may easily optimise their websites thanks to SFCC's well-designed structure.


If someone types in "buy whey protein powder," for example, you might redirect them to a comparable product page or your product category entirely with a personalised 404 page.
First, you should focus on optimising your URLs.

The Salesforce Commerce Cloud platform enables organisations to build up effective SEO strategies that boost organic traffic, boost sales and conversions, and improve gross merchandise value. Using the service, retailers may create a user- and SEO-friendly online shop.


SFCC provides companies with memorable domain names that help them improve SEO. The program also aids firms in creating custom permalinks and notifies them of any similar URLs.

Schema markups, which help se's in comprehending a page's content, are also supported by SFCC.
2 - Enhance the performance of your material

eCommerce using Salesforce Search engine optimization, or SEO, is really a method of marketing utilized by online stores to improve their share of organic search traffic also to attract clients via clicks. Increased sales are made, and the return on investment rises.

E-commerce marketers and merchandisers might take use of SFCC's extensive content optimisation choices for product, brand, and category sites. Meta tag rules could be created and managed without the further configuration and can be applied to every pages, products, categories, folders, and content assets. It also backs increasing your organic search rankings via using user reviews and other forms of UGC.
Three, improve your product pages

One of the most powerful e-commerce systems for stores is Salesforce Commerce Cloud, originally referred to as Demandware. Large businesses might take use of its extensive customization options, which are unavailable on competing content management systems like Magento and Shopify.

You may also organise your XML sitemap files in a variety of ways, such as by product, brand, or category. This directs Google's focus on the most crucial elements of your site.

Discontinued pages should 301 redirect to relevant alternatives, such as related products, parent brands, or related categories. Customers will never be sent to a 404 page.
Four, improve your brand's web presence

eCommerce using Salesforce By optimising brand, category, and product pages for search engines, marketers and merchandisers may increase the visibility of the material they've created for their items. An increased organic search ranking and more clicks from interested consumers may be achieved with the use of this material.

For pages on items that have been discontinued, for example (this needs development), you might redirect them to pages about related products, parent companies, or categories. In this method, visitors won't lose interest in the page's content.
Increase category page performance 5

Retailers using Salesforce Commerce Cloud (or SFCC, as it is more popularly called among seasoned e-commerce pros) have the choice of customising high-performing SEO services that boost organic traffic, sales, and GMV. It also supports the development of a user-friendly and search engine-friendly site structure.

Duplicate content is really a universal problem for enterprise retailers with extensive product catalogues. Particularly https://www.jaggeryconsulting.com/scale-up-seo-traffic/salesforce-commerce-cloud-seo-services/ to items having several iterations, like light bulbs. Canonical URLs that visit the main product page may help with this.
6: Enhance your product pages

Salesforce commerce (formerly referred to as Demandware) is really a powerful e-commerce platform. Because of its superior marketing features, it is often utilized by major retail businesses. In addition, it simplifies reporting and analytics for companies.

You should hire a skilled Salesforce commerce SEO specialist to work with you in making your site more search engine friendly. With their assistance, you can ensure that you are following the best SEO practises for your company.

Retailers can simply establish high-performance SEO services that enhance organic traffic, sales, CTR, and gross merchandise value through the help of Salesforce commerce.
8. Enhance your meta data

The Salesforce Commerce Cloud (SFCC) is an enterprise-grade platform for online stores that simplifies analytics for enterprises of most sizes. By increasing your site's visibility browsing engine results, it helps generate more visitors.

Essential to getting people to select your link is really a descriptive meta description of your homepage, which should be no more than 160 characters long.


Cluttered homepages are a huge turnoff for search engines. In its place, you should prioritise highlighting your USP and flagship offerings.
9. Improve your social media performance

Salesforce Commerce Cloud, or SFCC as it's often abbreviated among industry insiders, is really a powerful e-commerce solution. Supporting hyper-personalization, omnichannel strategy, complicated data management, and much more, it has become the retail industry's go-to platform for major merchants.

By using SFCC's SEO tools, businesses can create comprehensive SEO service strategies that increase organic traffic, revenues, and GMV. They also make it possible for them to design feature-rich sites that are friendly to both customers and se's.
Ten. Fine-tune YOUR RANKINGS

To experience peak performance, SEO teams need to master the complex ecosystem this is the Salesforce Commerce Cloud (previously Demandware) platform. I am in a position to aid SEO teams in navigating this murky world and identifying new avenues for seo. I'm here to greatly help with all of your SFCC SEO requirements, from gathering keyword information to ensuring your site is relevant to your market. Perform a first SFCC audit free. Find out more by clicking here.

After adding faqs to their product pages, Roller Skate Nation observed an increase in organic search revenue.


Read More: https://www.jaggeryconsulting.com/scale-up-seo-traffic/salesforce-commerce-cloud-seo-services/