Notes

Salesforce Commerce Cloud and Commerce Internet Serach Engine Optimization
Using Salesforce commerce SEO can assist you achieve a high ranking in search engine results pages (SERPs), resulting in increased user visibility and interactions. Additionally, the robust architecture of SFCC makes it simple for businesses to optimise their websites.


For instance, if a user looks for "buy whey protein powder", it is possible to construct a custom 404 page that displays comparable products or redirects to your product category.
1. Optimise your URLs

The Salesforce Commerce Cloud platform enables businesses to devise high-performance SEO services that boost organic traffic, increase sales and conversions, and increase gross merchandise value. The platform also facilitates the development of storefronts which are intuitive for both customers and se's.

SFCC enables businesses to optimise their URLs by giving them with names which are distinct and simple to remember. In addition, the software assists businesses in creating distinctive permalinks and identifies duplicate URL paths.

Additionally, SFCC supports schema markups, that assist se's comprehend the page's content.
2. Optimise your content

Salesforce commerce SEO (also referred to as SFCC) is an web store marketing strategy that helps businesses increase organic search traffic and generate new interactions. This results within an upsurge in conversions and ROI over time.

SFCC offers ecommerce marketers and merchandisers a range of content optimisation options for product, brand, and category pages. This consists of out-of-the-box functionality for creating and administering meta tag standards which are applicable to homepages, products, categories, folders, and content assets. In addition, it encourages the usage of reviews and other forms of user-generated content (UGC) to enhance positions in organic search results.
3. Optimise your product pages

Just about the most comprehensive ecommerce platforms for retail enterprises is Salesforce Commerce Cloud (formerly Demandware). Other CMS platforms, such as for example Magento and Shopify, cannot offer the same degree of customization for large enterprises as Drupal.


It also permits you to divide XML sitemap files by product, brand, or category. This allows Google to prioritise scanning your website's most essential pages.

If a page is no longer available, it is best to 301 redirect it to a similar product, parent brand, or category. Customers will no longer appear on a 404 error page.
4. Optimise your company's brand pages


Salesforce commerce SEO enables marketers and merchandisers to leverage the product-related content they publish on brand, category, and product pages. This article can assist in improving organic search engine rankings and generating additional views from interested customers.

For instance, if you frequently discontinue numerous products , nor desire to serve a generic 404 page, it is possible to redirect those pages to similar products, parent brands, or categories (this involves development). Thus, the page's content remains pertinent for users.
5. Enhance your category pages

Salesforce Commerce Cloud (or SFCC, since it is commonly referred to by seasoned e-commerce professionals) enables retailers to create high-performance SEO services that increase organic traffic, sales, and GMV. It also facilitates the development of a site architecture that is user- and search engine-friendly.

On the category pages, enterprise merchants with extensive product catalogues are susceptible to duplicate content issues. This is especially true for merchandise like lights that have multiple variants. To combat this, it is vital to employ canonical URLs for the product's root page.
6. Optimise your merchandise detail pages

Salesforce commerce (formerly Demandware) is one of the market's most powerful ecommerce platforms. This can be a preferred platform for major retail brands, and its merchandising capabilities are robust. In addition, it helps businesses streamline their reporting and analytics processes.

Utilising an educated Salesforce commerce SEO consultant to optimise your site is advised. They are able to ensure that you are employing the best SEO practises for your business and help you in achieving top rankings.

Salesforce commerce provides retailers with an easy-to-use solution for developing high-performance SEO services that increase organic traffic, increase sales and click-through rate, and increase gross merchandise value.
8. Optimise your meta data

Salesforce Commerce Cloud (SFCC) is an eCommerce platform that simplifies the analytics of large and medium-sized enterprises. It generates new views for your business by placing it near the top of search engine results pages.

The homepage meta description is a 160-character summarization of the content that visitors will see on your website, in fact it is crucial for encouraging clicks.

A congested homepage is a major SEO no-no. Try positioning your distinct selling proposition and key products in a prominent location.
9. Optimise your social media

Salesforce Commerce Cloud (or SFCC, as it is well known to seasoned ecommerce professionals) is one of the market's most robust ecommerce platforms. It supports hyper-personalization, omnichannel strategies, complex data management, plus much more, rendering it the platform of choice for large retailers in the retail space.

The SEO tools in SFCC assist merchants in developing high-performance SEO service plans that increase organic traffic, sales, and gross merchandise volume. In addition they facilitate the development of a site architecture that is user- and search engine-friendly.
Optimise your testimonials

The Salesforce Commerce Cloud (formerly Demandware) platform is comprehensive and contains a large ecosystem that SEO teams must navigate in order to achieve optimal performance. I could assist SEO teams in navigating this complex environment and identifying search growth opportunities. Permit me to aid your SFCC SEO requirements, from keyword data to website relevance, so your team can perform the revenue growth it deserves. Start with a free of charge SFCC audit. Just click here for further details.

Roller Skate Nation's organic search revenue increased after FAQs were put into their product pages.


Read More: https://www.jaggeryconsulting.com/scale-up-seo-traffic/salesforce-commerce-cloud-seo-services/