Notes

Optimization of Search Engine Within the Salesforce Commerce Cloud
The optimisation of content is the primary focus of search engine optimisation. Marketers and merchandisers receive the ability to use Commerce Cloud to set up rules for every page that will automatically customise the metadata judgements used to choose ranking places.

You'll be able to execute SEO suggestions on Development, then duplicate them to Staging, and finally implement them on Production at a price that is far cheaper than that of other platforms. This results in reduced lead times, which increases profits on return.
1. Sitemaps

Sitemaps are an excellent tool for conveying your website's hierarchy to find engines like Google and Bing. A sitemap is a file written in XML which has a listing of all the pages, videos, and photos which are located on your website, and also the connections between them. Crawlers from search engines, such as Googlebot, make use of this information as a way to locate and index the material you have published.

The primary objective of sitemaps is to improve Googlebot's comprehension of the connections that exist between your many pages that make up a website. Because of this, it is essential for connecting all of your pages to one another, developing a 'route' that the bot may follow as it crawls through your website. Orphan pages are pages that do not exist in virtually any other links, making it more difficult for engines like google to get them. Sitemaps are where you'll find them here. You might alert the crawler about these orphan pages and increase the likelihood that they will be identified and indexed by giving a sitemap to the GSC.

A variety of search engine optimization (SEO) tools can be found on the Salesforce commerce cloud platform, which is also known as Demandware. These features may assist your web shop in ranking higher on se's. These features include providing individual product descriptions and responsive layouts. In addition to that, it has a one-of-a-kind URL module that allows users to define business rules for URLs owned by categories, subcategories, brands, and pipelines. These rules might provide URLs which are neat and simple to remember, not only is it recognisable by search engines, and they can even give rule-based meta tags for each page.
2. Canonical tagging

It could seem that canonical tagging creates significant amounts of confusion among non-technical marketers. With regards to search engine optimisation, these tags indicate to search engines which page should be credited challenging link equity because it is the original. It is essential to make use of canonical tags so as to prevent duplicated content and make sure all traffic is delivered to the page that is most highly relevant to the search.

There are many distinct applications for the canonical tag, the most typical of which are being an HTTP header or a rel=canonical link element. Due to its greater dependability, the second option is the one which we advise selecting. Once you pick the former, you raise the likelihood of making a mistake because of the fact that you are necessary to supply both a canonical URL and a page to reference.

Pages that should be canonicalized include product variants like sizes and colours, paginated index pages, and duplicate category or collection pages, to mention several examples. If things are not canonicalized in the correct manner, it may lead to confusion for search engines, which in turn can lead to ranks which are diluted.

To assure accurate canonicalization, you will definitely need to have a few extra precautions if you are going to be using Salesforce Commerce Cloud (SFCC), that was originally known as Demandware. The San Francisco Community College (SFCC) provides its users with a set of SEO capabilities, such as for example page names and descriptions that automatically populate with keywords and prompt users to do this. Although these are a good place to start, it is strongly suggested that you utilize the services of an experienced Demandware SEO expert so that you can optimise your site and get the best possible results.
3. Optimisation of the existing page

SEO is an all-encompassing word that refers to many different techniques used to improve a website's exposure in search engines. It covers off-page optimisation as well as on-page optimisation. On-page optimisation focuses on making modifications to a website's content and HTML to improve the visibility of individual pages browsing engine results pages (SERPs). Off-page methods may involve link-building activities. Included in this are title tag optimisation, meta description optimisation, and internal link optimisation. In addition to that, it requires using appropriate HTML markup and the production of one-of-a-kind meta data for every page.

The Salesforce Commerce Cloud, sometimes known as SFCC, is an e-commerce platform that allows companies to develop online storefronts which are optimised for search engine optimisation. Increases in organic traffic, sales, and gross merchandise value (GMV) may be achieved by merchants using this platform's unified analytics package, which can also assist them achieve these goals.

The SEO (SEO) tools provided by SFCC may assist companies in optimising the internet search engine friendliness of these online storefronts. These capabilities include of customised XML sitemap files, and support for canonical URLs, customizable page names and descriptions, and customizable page descriptions. Furthermore, the SFCC platform is equipped with safety measures that safeguard critical client data.

It is very essential for the development of an internet company to do appropriate on-page optimisation. It makes sure that clients that are looking for the goods or services that you provide could find your website pages if they do a seek out such things. You may even see a noticable difference in your rating on the pages of the results shown by se's, and you will be able to reach a more substantial audience of prospective clients as a consequence. In addition, optimising your website for se's may assist you in achieving greater click-through rates from the results they provide.
4. Content strategy and management

A content strategy encompasses the complete process, from establishing message standards to establishing governance, plus much more. SFCC SEO places an emphasis on planning and managing content as a way to accomplish corporate objectives and fulfil user requirements. The whole experience that folks get when they search for a website can also be improved with the aid of an intensive content strategy.


A robust content strategy is vital for growing organic search engine traffic and driving conversions, and it does not matter if you work with Salesforce Commerce Cloud or another e-commerce platform to perform these goals. This post offers you with several suggestions for boosting on-page SEO, optimising URLs, and making use of canonical tagging as a way to increase the visibility of your ecommerce website browsing engines.

As well as these techniques, it is essential to double check the configuration of your e-commerce website and make any necessary adjustments. You can do this by establishing 301 redirects for just about any pages that are no more being used on your own website. This will help out with preventing duplicate material and can keep up with the consistent structure of one's ecommerce website.

One further little bit of advice is to make a personalised 404 page. This can not only assist guarantee that visitors are delivered to the appropriate page, nonetheless it may also help minimise the quantity of 404 errors that come in Google Search Console. Additionally, it is essential to generate page names and meta descriptions which are highly relevant to the audience you would like to attract to your site. This can help your e-commerce website rank higher in the results of se's and bring in increased traffic that originates from organic searches. Lastly, you should make sure your product photographs are optimised.



Website: https://www.jaggeryconsulting.com/scale-up-seo-traffic/salesforce-commerce-cloud-seo-services/