Notes

Optimization of Search Engine in the Salesforce Commerce Cloud
When it comes to optimising for search engines, content is king. To be able to better tailor the metadata judgements that influence ranking places, Commerce Cloud enables marketers and merchandisers to create rules for every page.

At a fraction of the price of competing systems, SEO best practises could be rolled out in Development, then repeated in Staging, and finally in Production. Profitability is increased as a result of decreased time to market.
Sitemaps, No. 1

Sitemaps are a fantastic tool for describing your website's hierarchy to crawlers. Sitemaps are XML files that catalogue all the content on your website and the connections between the various elements. Crawlers (like Googlebot) utilise this data to locate and index your site's content.

Sitemaps are primarily used to improve Googlebot's understanding of your website's internal linking structure. For this reason, it's crucial to establish a network of interconnected links in the middle of your sites, developing a "pathway" for the bot to follow. However, Google may have trouble indexing your site properly if you have pages that aren't associated with from somewhere else (orphan pages). Sitemaps provide this purpose. You can find these forgotten pages found and indexed by the crawler by uploading a sitemap to GSC.

To improve your web shop's search engine rankings, you may take use of the many SEO tools provided by the Salesforce commerce cloud platform, also called Demandware. Product customization and mobile-friendly design are two types of these capabilities. Furthermore, it contains a specialised URL module that lets you define canonical naming conventions for your categories, subcategories, brands, and pipelines. Rules like these may be used to generate search engine-friendly and easily-remembered URLs, together with rule-based meta tags for every page.
Canonicalization of tags

Many non-technical marketers seem to be confused by canonical tagging. When it comes to search engine optimization, these tags indicate to crawlers which page should get credit for inbound links. To remove confusion and direct readers to the most likely page, canonical tags ought to be used.

The canonical tag has several implementations, like the HTTP header and the rel=canonical link element. The latter may be the more trustworthy option, thus we advise using it. seo for salesforce commerce cloud is less reliable than the former because it requires the user to manually provide both a canonical URL and a page reference.


Product sizing and colour options, paginated indexes, and duplicate category and collection pages are all good candidates for canonicalization. These should be canonicalized appropriately to avoid ranking issues caused by search engines mistaking them for other pages.

For the previously referred to as Demandware Salesforce Commerce Cloud (SFCC), further canonicalization procedures are needed. Default page names and descriptions in SFCC are optimised for se's and encourage users to do this. These are excellent blocks, but also for optimal results, you should work with a professional Demandware SEO specialist.
Thirdly, optimising a page's content

Search engine optimization (SEO) is an umbrella word for several different strategies. On-page and off-page optimisation are both a part of it. On-page optimisation focuses on enhancing a page's visibility in search engine results pages (SERPs), whereas off-page tactics may include link-building initiatives. On seo for salesforce commerce cloud of things that need to be improved are title tags, meta descriptions, and internal links. In addition, proper HTML markup and the addition of relevant meta data to each page are needed.

To create an online store optimised for seo (SEO), firms might use Salesforce Commerce Cloud (SFCC), an e-commerce platform. This platform's consolidated analytic tools boost retailers' organic traffic, revenue, and GMV.

You may improve your online store's visibility browsing engines using SFCC's suite of on-page SEO tools. Among these options are XML sitemap files, editable page names and meta descriptions, and canonical URL support. The SFCC platform also has safeguards in place to avoid unauthorised access to private consumer information.

On-page optimisation is essential to the success of any online venture. It creates it so people looking for the goods and services you provide could find your site. on addition to expanding your pool of prospective buyers, this tactic may boost your site's position on search engine results pages. Enhanced CTRs from SEs are attainable with the use of on-page optimisation.
Article source include not only the guidelines for crafting messages, but also their organisation and dissemination. Organisational objectives and end-user requirements are prioritised through the entire content planning and management process. When a website includes a well-thought-out content strategy, it benefits visitors in a number of ways.

Increase organic search traffic and enhance transactions with a sound content strategy, whether you're using Salesforce Commerce Cloud or another e-commerce platform. So as to boost your e-commerce site's exposure browsing engines, this tutorial gives various tips for enhancing on-page SEO, optimising URLs, and making use of canonical tagging.

Additionally, you should be sure your e-commerce website is established properly. To get this done, you might utilise 301 redirects to reroute users from obsolete content. This will keep your e-commerce site's structure uniform and assist avoid duplicated content issues.

Moreover, a custom 404 page is another useful suggestion. Along with reducing 404 errors in Google Search Console, this can assist guarantee that visitors are delivered to the right place. Establishing suitable page names and meta descriptions for your intended audience can be crucial. Doing this will enhance your online store's visibility in SERPs and generate more visitors from se's. Finally, make sure that your product pictures are optimised.

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