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How to Use Salesforce Commerce Cloud SEO
Using Salesforce commerce SEO may help you rank saturated in search engine results pages (SERPs), leading to more exposure and user clicks. The rich architecture of SFCC also helps it be simple for companies to optimise their websites.

If someone looks for "buy whey protein powder," for example, you may develop a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud supplies a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The software also assists companies in developing a user-friendly storefront for both customers and search engines.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which aid search engines in comprehending the content of a page.
2. Improve your content

Commerce on Salesforce SEO (also known as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic with their websites by generating new clicks. As time passes, this results in more conversions and a larger ROI.

SFCC offers a wide variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. It also encourages the usage of user-generated content (UGC) such as reviews to improve organic internet search engine positions.
3. Improve your product pages

Salesforce Commerce Cloud (formerly Demandware) is among the most powerful ecommerce solutions for retailers. It offers a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, usually do not.

It also enables you to divide your XML sitemap files by product, brand, or category. This enables Google to concentrate on indexing your website's most essential pages.

If a page is no longer available, it is advisable to 301 redirect it to a comparable product, parent brand, or category. Customers will not be sent to a 404 error page due to this.
4. Improve your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to use the material they post on brand, category, and product sites because of their items. This material may assist in the improvement of organic serp's in addition to the generation of fresh clicks from interested clients.

For example, in case you have numerous goods that are regularly discontinued and don't want to serve up a generic 404 page, you may redirect such sites to comparable products, parent brands, or categories (this takes development). In this manner, the page content stays relevant for users.
5. Enhance your category pages


Salesforce Commerce Cloud (or SFCC, since it is generally called among long-term e-commerce specialists) allows businesses to create high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in creating a rich site layout that's simple to browse for both users and search engines.

Duplicate content concerns on category pages are common among enterprise merchants that offer vast product catalogues. This is particularly true for items which have many versions, such as for example light bulbs. To handle this, canonical URLs to the main product page must be implemented.
6. Make your product description pages more desirable.

Salesforce commerce (previously Demandware) is probably the market's most powerful ecommerce solutions. This is a popular platform for major retail firms, and it offers excellent merchandising features. It also aids firms in streamlining their analytics and reporting processes.

It is important that you hire a skilled Salesforce commerce SEO specialist to assist you in optimising your website. They can ensure you're following the appropriate SEO guidelines for the company and help you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Enhance your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It aids in the generation of new clicks for the organisation by positioning it near the top of search engines.

The homepage meta description is a 160-character summary of what customers will quickly realize on your website, and it's critical in getting them to select your link.

A crowded main page is a no-no with regards to SEO. Instead, consider emphasising your specific selling proposition & most crucial items.
9. Improve your social media marketing presence

Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists refer to it) is probably the most effective ecommerce systems available. It is the retail platform of preference for major retailers, and it is recognised for its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, and many more.

SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. They also allow them to create rich site design that's easy to browse for both customers and search engines.
10. Enhance your reviews

The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with a huge ecosystem that SEO teams must traverse to be able to function well. I can assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your SFCC SEO requirements, from keyword data to website relevance, to help you accomplish the income gain your team deserves! Begin with a free of charge SFCC audit. Visit website may be found by clicking here.

After adding FAQs with their product pages, Roller Skate Nation observed a rise in organic search revenue.

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