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How exactly to SEO Salesforce Commerce Cloud
Your website's exposure and user clicks will increase if you rank well in search engine search engine pages (SERPs) using Salesforce commerce SEO. The robust design of SFCC also makes it simple for companies to optimise their websites.

For instance, if a user types "buy whey protein powder" into Google, you might design a unique 404 page that shows related items or reroutes them to your product category.
1. Improve your URLs.

Businesses get access to a platform via Salesforce Commerce Cloud that allows them to create high-performance SEO services that improve organic traffic, boost sales and conversions, and increase gross merchandise value. The program also assists companies in creating a storefront that is simple for customers and se's to navigate.

Giving companies distinctive and simple-to-remember names for his or her URLs, SFCC enables businesses to optimise their URLs. The programme also gives organisations advice on creating distinctive permalinks and notifies them of any duplicative URL routes.

Additionally, SFCC supports schema markups, which facilitate search engines' comprehension of a page's content.
2. Make content improvements

CRM by Salesforce SEO, commonly referred to as SFCC, is an online store marketing technique that aids companies in increasing fresh clicks and natural search traffic with their websites. Over time, this results in more conversions and a larger ROI.

Because of their product, brand, and category pages, ecommerce marketers and merchandisers have access to a broad selection of content optimisation tools from SFCC. This provides pre-built tools for establishing and controlling metatag policies that can be put on homepages, goods, categories, folders, and content assets. Additionally, it endorses using user-generated content (UGC) like reviews along with other forms to improve organic search engine positions.
3. Enhance your product pages.

The most capable ecommerce systems for retail organisations is Salesforce Commerce Cloud (formerly Demandware). For salesforce commerce cloud seo , it provides a wide range of customisation options that other CMS systems like Magento and Shopify cannot.

You might divide your XML sitemap files by product, brand, or category aswell. This aids Google in concentrating its crawling efforts on your website's most crucial pages.


It's ideal to 301 redirect a page to a related item, parent brand, or category if it's being discontinued. By doing this, consumers won't get 404 errors.
4. Enhance the brand pages.

CRM by Salesforce Marketers and merchandisers could use SEO to their advantage by publishing material because of their items on brand, category, and product pages. This material may attract fresh clicks from interested consumers and assist enhance organic serp's.

For instance, you may redirect such sites to related items, parent brands, or categories should you have many products that cease often and do not want to quit a generic 404 page (this takes development). This keeps the information on the website highly relevant to users.
5. Make your category pages better.

Retailers have the option to create high-performance SEO services that boost organic traffic, sales, and GMV using Salesforce Commerce Cloud (also referred to as SFCC by long-time e-commerce specialists). Additionally, it supports the development of a complex site design that is simple for users and search engines to explore.

On the category sites, enterprise merchants that offer extensive product catalogues are vulnerable to duplicate content problems. That is particularly true for goods like light bulbs that come in a variety of variations. Canonical URLs can be used for the root product page as a way to prevent this.
6. Make your product description pages more effective.

Just about the most reliable ecommerce systems available is Salesforce commerce (previously Demandware). Larger retail businesses often use it because of its powerful merchandising skills. Additionally, it facilitates the reporting and analytics processes for enterprises.

Utilising an experienced Salesforce commerce SEO professional to assist with site optimisation is advised. They can ensure you're following a best SEO advice for your industry and help you in achieving top results.

Retailers can make high-performance SEO services with Salesforce Commerce which are easy to use, improve organic traffic, increase sales and CTR, and enhance gross merchandise value.
8. Make your meta data better

The eCommerce platform Salesforce Commerce Cloud (SFCC) automates the analytics of big and small enterprises. By placing your company at the top of serp's, it assists you in generating new clicks for your company.

In order to get people to select your link, the homepage meta description, which is a 160-character overview of what customers will quickly realize on your website, is vital.

For SEO purposes, a crowded website is really a major no-no. Instead, try emphasising your most important items and your unique selling offer.
9. Make social media improvements

One of the most powerful ecommerce systems available is Salesforce Commerce Cloud (also called SFCC by long-time ecommerce pros). It really is renowned because of its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, and much more. It is the platform of preference for major merchants in the retail sector.

The high-performance SEO services plans that are created by businesses using the SEO tools in the SFCC increase organic traffic, sales, and GMV. Additionally, they offer them the ability to design complex site architecture that's simple for users to traverse and se's.
10. Make your reviews better

To get the best success, SEO teams must understand how to traverse the wide ecosystem of the Salesforce Commerce Cloud (previously Demandware) platform. I can guide SEO teams through this challenging environment and discover new search expansion prospects. I want to help your SFCC SEO requirements, from keyword data to website relevance, so you can get the income increase your team deserves! Begin by completing a free SFCC audit. For more information, click here.

Following the addition of FAQs with their product pages, Roller Skate Nation observed a rise in their organic search income.

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