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SEO for Online Stores using Salesforce's Commerce Cloud
Increased exposure and user engagement may be achieved via improved search engine ranking positions using Salesforce commerce SEO. Businesses may easily optimise their websites because of SFCC's well-designed structure.


If someone types in "buy whey protein powder," for example, you may redirect them to a comparable product page or your product category entirely with a personalised 404 page.
First, you should work on optimising your URLs.

The Salesforce Commerce Cloud platform enables organisations to develop effective SEO strategies that boost organic traffic, boost sales and conversions, and improve gross merchandise value. Utilizing https://www.pearltrees.com/mimosarouter21/item521289378 , retailers may develop a user- and SEO-friendly online store.

SFCC provides companies with memorable domain names that help them improve SEO. The software also aids firms in creating custom permalinks and notifies them of any similar URLs.

Schema markups, which help search engines in comprehending a page's content, may also be supported by SFCC.
2 - Improve the performance of your material

eCommerce using Salesforce Seo, or SEO, is a method of marketing utilized by online stores to improve their share of organic search traffic and to attract new customers via clicks. Increased sales are made, and the return on investment rises.

E-commerce marketers and merchandisers might take usage of SFCC's extensive content optimisation options for product, brand, and category sites. Meta tag rules could be created and managed without any further configuration and can be applied to any and all pages, products, categories, folders, and content assets. It also backs increasing your organic search rankings via using user reviews along with other forms of UGC.
Three, enhance your product pages

The most powerful e-commerce systems for stores is Salesforce Commerce Cloud, originally referred to as Demandware. Large businesses might take usage of its extensive customization options, which are unavailable on competing content management systems like Magento and Shopify.

You may also organise your XML sitemap files in many ways, such as by product, brand, or category. This directs Google's attention to the most crucial elements of your site.

Discontinued pages should 301 redirect to relevant alternatives, such as related products, parent brands, or related categories. Customers will never be delivered to a 404 page.
Four, improve your brand's web presence

eCommerce using Salesforce By optimising brand, category, and product pages for se's, marketers and merchandisers may increase the visibility of the material they've created for their items. A higher organic search ranking and much more clicks from interested consumers could be achieved with the use of this material.

For pages on items which have been discontinued, for example (this needs development), you may redirect them to pages about related products, parent companies, or categories. In this method, visitors won't lose interest in the page's content.
Increase category page performance 5

Retailers using Salesforce Commerce Cloud (or SFCC, since it is more popularly called among seasoned e-commerce pros) have the option of customising high-performing SEO services that boost organic traffic, sales, and GMV. In https://talented-emu-dpvqf7.mystrikingly.com/blog/today-s-study-concerns-the-topic-of-seo-within-the-context-of-salesforce , it aids in the development of a user-friendly and search engine-friendly site structure.

Duplicate content is really a common problem for enterprise retailers with extensive product catalogues. Particularly applicable to items having several iterations, like lights. Canonical URLs that go to the main product page may help with this.
6: Enhance your product pages

Salesforce commerce (formerly known as Demandware) is a powerful e-commerce platform. Due to its superior marketing features, it is often used by major retail businesses. In addition, it simplifies reporting and analytics for companies.

You should hire a skilled Salesforce commerce SEO specialist to assist you in making your site more search engine friendly. With their assistance, you can make sure that you are following a best SEO practises for the company.

Retailers can easily establish high-performance SEO services that enhance organic traffic, sales, CTR, and gross merchandise value by using Salesforce commerce.
8. Enhance your meta data

The Salesforce Commerce Cloud (SFCC) is an enterprise-grade platform for internet vendors that simplifies analytics for enterprises of most sizes. By upping your site's visibility browsing engine results, it helps generate more visitors.

Essential to getting visitors to select your link is really a descriptive meta description of your homepage, which should be no more than 160 characters long.

Cluttered homepages are a huge turnoff for se's. In its place, you should prioritise highlighting your USP and flagship offerings.
9. Improve your social media performance

Salesforce Commerce Cloud, or SFCC as it's abbreviated among industry insiders, is really a powerful e-commerce solution. Supporting hyper-personalization, omnichannel strategy, complicated data management, plus much more, it is just about the retail industry's go-to platform for major merchants.

By using SFCC's SEO tools, businesses can make comprehensive SEO service strategies that increase organic traffic, revenues, and GMV. They also allow them to create feature-rich sites which are friendly to both customers and se's.
Ten. Fine-tune YOUR RANKINGS

In order to achieve peak performance, SEO teams need to master the complex ecosystem that is the Salesforce Commerce Cloud (previously Demandware) platform. I am able to aid SEO teams in navigating this murky world and identifying new avenues for seo. I'm here to help with all of your SFCC SEO requirements, from gathering keyword information to ensuring your website is relevant to your market. Perform first SFCC audit at no cost. Find out View website by clicking here.


After adding faqs with their product pages, Roller Skate Nation observed an increase in organic search revenue.

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