Notes

The Best Way To Commerce SEO and Salesforce Commerce Cloud
Your website's exposure and user clicks increase in the event that you rank well browsing engine results pages (SERPs) using Salesforce commerce SEO. The robust design of SFCC also makes it simple for companies to optimise their websites.


For instance, if a user types "buy whey protein powder" into Google, you may design a distinctive 404 page that shows related items or reroutes them to your product category.
1. Improve your URLs.

Businesses have access to a platform via Salesforce Commerce Cloud that allows them to generate high-performance SEO services that improve organic traffic, boost sales and conversions, and increase gross merchandise value. The program also assists companies in creating a storefront that is simple for customers and search engines to navigate.

Giving companies distinctive and simple-to-remember names because of their URLs, SFCC enables businesses to optimise their URLs. The programme also gives organisations suggestions about creating distinctive permalinks and notifies them of any duplicative URL routes.

Additionally, SFCC supports schema markups, which facilitate search engines' comprehension of a page's content.
2. Make content improvements

CRM by Salesforce SEO, commonly known as SFCC, is an online shop marketing technique that aids companies in increasing fresh clicks and natural search traffic to their websites. Over time, this results in more conversions and a greater ROI.

For their product, brand, and category pages, ecommerce marketers and merchandisers get access to a broad selection of content optimisation tools from SFCC. This gives pre-built tools for establishing and controlling metatag policies that may be put on homepages, goods, categories, folders, and content assets. Additionally, it endorses using user-generated content (UGC) like reviews along with other forms to raise organic search engine positions.
3. Improve your product pages.

One of the most capable ecommerce systems for retail organisations is Salesforce Commerce Cloud (formerly Demandware). For big businesses, it provides an array of customisation options that other CMS systems like Magento and Shopify cannot.

You may divide your XML sitemap files by product, brand, or category aswell. This aids Google in concentrating its crawling efforts on your own website's most important pages.

It's ideal to 301 redirect a full page to a related item, parent brand, or category whether it's being discontinued. By doing this, consumers won't get 404 errors.
4. Enhance the brand pages.

CRM by Salesforce Marketers and merchandisers might use SEO to their advantage by publishing material for their items on brand, category, and product pages. This material may attract fresh clicks from interested consumers and assist enhance organic serp's.

For instance, you may redirect such sites to related items, parent brands, or categories when you have many products that cease often and do not want to quit a generic 404 page (this takes development). This keeps the information on the website relevant to users.
5. Make your category pages better.

Retailers have the choice to create high-performance SEO services that boost organic traffic, sales, and GMV using Salesforce Commerce Cloud (also referred to as SFCC by long-time e-commerce specialists). Additionally, it supports the development of a complex site design that is simple for users and search engines to explore.

On their category sites, enterprise merchants offering extensive product catalogues are susceptible to duplicate content problems. That is particularly true for goods like light bulbs that come in a number of variations. Canonical URLs must be used for the main product page so as to prevent this.
6. Make your product description pages far better.

The most reliable ecommerce systems available is Salesforce commerce (previously Demandware). Larger retail businesses often use it because of its powerful merchandising skills. Additionally, it facilitates the reporting and analytics processes for enterprises.

Utilising an experienced Salesforce commerce SEO professional to assist with site optimisation is preferred. They are able to ensure you're following a best SEO advice for your industry and help you in achieving top results.

Retailers can make high-performance SEO services with Salesforce Commerce that are simple to use, improve organic traffic, increase sales and CTR, and enhance gross merchandise value.
8. Make your meta data better

The eCommerce platform Salesforce Commerce Cloud (SFCC) automates the analytics of big and small enterprises. By placing your organization at the top of search results, it assists you in generating new clicks for your company.


In order to get people to click on your link, the homepage meta description, that is a 160-character overview of what customers will quickly realize on your website, is crucial.

For SEO purposes, a crowded website is a major no-no. Instead, try emphasising your most important items as well as your unique selling offer.
9. Make social media improvements

One of the powerful ecommerce systems available is Salesforce Commerce Cloud (generally known as SFCC by long-time ecommerce pros). It really is renowned because of its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, plus much more. It is the platform of choice for major merchants in the retail sector.

The high-performance SEO services plans that are created by businesses utilizing the SEO tools in the SFCC increase organic traffic, sales, and GMV. Additionally, https://k12.instructure.com/eportfolios/349815/Home/Optimization_of_Search_Engine_Results_in_the_Salesforce_Commerce_Cloud provide them the opportunity to design complex site architecture that is simple for users to traverse and se's.
10. Make your reviews better

To find the best success, SEO teams must learn how to traverse the wide ecosystem of the Salesforce Commerce Cloud (previously Demandware) platform. I can guide SEO teams through this challenging environment and discover new search expansion prospects. Let me help your SFCC SEO requirements, from keyword data to website relevance, so you can get the income boost your team deserves! Start by completing a free of charge SFCC audit. For more information, click here.

Following the addition of FAQs to their product pages, Roller Skate Nation observed a rise within their organic search income.

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