Notes

Salesforce Commerce Cloud and Commerce Search Engine Optimization
The implementation of Salesforce commerce SEO may help you get a higher ranking in the search engine results pages (SERPs), which will result in increased user visibility and clicks on your own website. The rich architecture of SFCC makes it simple for companies to improve the performance of their websites.


For instance, if someone looks for "buy whey protein powder," it is possible to develop a personalised 404 page that either shows related goods or redirects them to the group of your choice.
1. Optimise your URLs

The Salesforce Commerce Cloud offers companies a platform that means it is possible for them to develop high-performance SEO services, which boost organic traffic, expand the quantity of sales and conversions, and raise the gross merchandise value. Additionally, the platform provides assist with companies in the construction of storefronts that are user- and search engine-friendly.

The naming options supplied by SFCC are original and simple to keep in mind, which enables companies to boost the efficiency of their URLs. In addition to this, the programme assists organisations in the creation of one-of-a-kind permalinks and notifies them of any duplicate URL routes they could have.

Additionally, SFCC is supportive of schema markups, which are a kind of coding that assists se's in comprehending the info included on a page.
2. Optimise your content

Salesforce commerce Web store marketing strategies such as SEO, sometimes referred to as SFCC, are created to assist companies raise the level of organic search traffic that is delivered to their websites and attract new clicks. This results in a lot more conversions and an elevated return on investment over time.


SFCC offers ecommerce marketers and merchandisers an easy variety of features for optimising this content of their product pages, brand pages, and category sites. This offers capability out of your box for defining and maintaining metatag rules, which is often used across homepages, products, categories, folders, and content assets. These rules could also be used to organise content assets. It also facilitates the usage of reviews and other types of user-generated content (UGC), which may increase a website's position in organic serp's.
3. Optimise your product pages

The most powerful e-commerce systems available to retail companies, Salesforce Commerce Cloud (formerly known as Demandware) was built by Salesforce. Other content management systems (CMS), such as for example Magento and Shopify, cannot give the level of customisation that this one does for big businesses.

You also have the opportunity to separate your XML sitemap files according to product, brand, or category by using this tool. It will help Google in concentrating its crawling efforts on the most important pages of your website.

If a page will likely be taken down, the great thing to do would be to 301 redirect it to a category, parent brand, or related product. Customers won't accidentally arrive on one page when this is implemented.
4. Improve the optimisation of your brand pages

Salesforce commerce SEO gives marketers and merchandisers the choice to utilize the material that they post because of their goods on the pages of these brands, categories, and individual items. This material has the potential to assist in improving organic serp's and attract new clicks from consumers that are interested in the merchandise.

For instance, if you have numerous goods which are regularly discontinued and you also do not want to serve up a generic 404 page, then you may redirect such sites to comparable products, parent brands, or categories (although this does involve development). This ensures that this content of the page is still useful for users.
5. Optimise the pages of your categories

Retailers now have the option to build high-performance SEO services with the help of Salesforce Commerce Cloud, sometimes known as SFCC by anyone who has worked in the e-commerce industry for a significant amount of time. These services enhance organic traffic together with gross merchandise volume. https://spotpalm2.bloggersdelight.dk/2023/05/29/salesforce-commerce-clouds-approach-to-seo/ helps businesses construct a rich site design that is easy to browse for customers in addition to search engines, that is another benefit.

There exists a high likelihood of duplicate content problems on the category pages of enterprise merchants that offer big product catalogues. That is particularly important to keep in mind when dealing with items which come in a variety of different varieties, such as light bulbs. So as to overcome this, it is vital to build canonical URLs that visit the main product page.
6. Optimise your product detail pages

Salesforce commerce, originally referred to as Demandware, is among the most effective e-commerce systems available on the market. Because of its powerful merchandising features, it is just about the most popular platforms for major retail firms. Furthermore, it assists companies in streamlining their analytical and reporting processes.

To assist you in optimising your site, it is strongly suggested that you hire a professional Salesforce commerce SEO specialist. They could ensure that you are following appropriate SEO guidelines for your company and assist you in achieving top results.

Retailers can establish high-performance SEO services with simplicity with the aid of Salesforce commerce, which increases organic traffic, increases sales and click-through rate, and increases gross merchandise value.
8. Optimise your meta data

The Salesforce Commerce Cloud (SFCC) is a platform for eCommerce that helps big and medium-sized enterprises optimise their analytics processes. It moves your website closer to the very best of search engine, which escalates the likelihood that potential prospects will click on it.

The meta description of one's homepage is a summary, no longer than 160 characters, of what customers will quickly realize on your own website. This description is important in getting people to click on your link.

With regards to search engine optimization, a homepage that's crowded is a huge no-no. Try putting your most significant items and the USP (unique selling proposition) of your business in a prominent location instead.
9. Optimise your social media marketing

One of the most powerful e-commerce systems on the market is Salesforce Commerce Cloud, often known as SFCC to those in the e-commerce industry who have been employed in the field for a long period. Large merchants in the retail industry have made it their platform of choice due to its capacity to enable hyper-personalization, omnichannel strategy, complicated data management, and several other features.

The SEO tools included in SFCC enable merchants to create high-performance SEO service programmes that increase organic traffic, sales, and gross merchandise volume (GMV). In addition they provide the capability to design rich site architecture that is simple to traverse for both customers and search engines alike.
10. Ensure that your ratings are optimised.

The Salesforce Commerce Cloud platform, originally known as Demandware, includes a broad ecosystem that search engine optimisation (SEO) teams have to traverse to experience ideal performance. I am able to guide search engine optimisation teams through this complicated terrain and assist them find chances for search growth. I want to assist your SFCC SEO requirements so you may accomplish the income gain your team deserves. Be it keyword data or website relevance, I'm here to help! You may get started with a free SFCC audit at this time. You might find out more by clicking here.

After adding https://etextpad.com/ to their product pages, Roller Skate Nation discovered an increase in the money they made from organic search.

Here's my website: https://pastebin.pl/view/35b2f959