Notes

Playing Ball With The Big Boys: 2 Ways Small Hotels Get Featured In Major News Publications
One of the largest discrepancies between small properties and big ones in the travel industry is press. Stereotypically, the bigger the property is, the bigger its budget to spend on PR agencies and the corresponding glory to be featured in big name publications. But what if small property owners had access to the same powerful resources that did expensive PR firms? Imagine if all it took from the vacation rental owner or boutique hotel owner was the proper pitch? This article will highlight two methods any small property owner can get featured in major publications like The New York Times, Conde Nast, Travel & Leisure, and a huge selection of other travel-centric publications.

Much of the PR world is about contacts, so rather than spending years attempting to build up your own personal network of journalists, editors, and so on, small property owners can utilize the several rich PR repositories online. Both featured in the following paragraphs will be HARO (free) and PRLeads (paid).

Exactly what is Credit Check Score ? It's a like social media marketing meets personal networking. These agencies unite reporters from all sorts of publications (like the famous ones) with resources of expertise. Join these services and you'll get a healthy flow of story leads many times each day via email. Simply choose the story leads that appear to pertain to your hotel or vacation rental and make your pitch right to the journalist. Create a good enough pitch and you will land on the pages of the world's most illustrious travel magazines without spending a dime. check here of my favorites:

1. HARO: Help A Reporter Out is a free resource has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and featured close to 1,500 brands to the media, small businesses and consumers. For Additional info , this can be a dream become a reality. No such thing as free press? Think again.

2. PRLeads: Spearheaded by the fearless leader Dan Janal, marketing wiz, PRLeads is a paid service (around $99/month) and tends to represent a higher echelon of journalists. Same concept as HARO, but better reporters and publications.

"When we got featured in Travel & Leisure, our occupancy risen to an average of 94% for the entire year," says Miriam Goldboom who, with her husband Michael, operate a 7-room B&B in NEW YORK. "Since we normally average around 50%, this is our absolute best year in history. It was the initial lead that I pitched. Also it worked! Now I pitch stories almost every week."

Whether you go just how of paid or free access to these press goldmines, understand that in the end, everything boils down to your pitch. If you make your story seem alluring enough, you'll be playing ball with the big boys and getting major press in major publications: a surefire step towards increased reservations and increased revenue.

Evelyn Milner contributes to the Boost Occupancy Report [http://www.boostoccupancy.com]: outlining 54 free or inexpensive ways small home owners can play like the big boys, increasing reservations and bookings at the drop of a dime.
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