Notes

Playing Ball With The Big Boys: 2 Ways Small Hotels Get Featured In Major News Publications
One of the largest discrepancies between small properties and big ones in the travel industry is press. Stereotypically, the bigger the property is, the bigger its budget to invest on PR agencies and the corresponding glory to be featured in big name publications. But imagine if small property owners had access to the same powerful resources that did expensive PR firms? What if all it took from a vacation rental owner or boutique hotel owner was the right pitch? This article will highlight two methods any small property owner will get featured in major publications just like the NY Times, Conde Nast, Travel & Leisure, and a huge selection of other travel-centric publications.

A lot of the PR world is approximately contacts, so rather than spending years trying to build up your own private network of journalists, editors, and the like, small property owners can utilize the several rich PR repositories online. get more info featured in this article will undoubtedly be HARO (free) and PRLeads (paid).

What is Additional info ? It is a like social media marketing meets personal networking. These agencies unite reporters from all kinds of publications (like the famous ones) with resources of expertise. Sign up for these services and you'll get a healthy flow of story leads several times each day via email. Simply choose the story leads that appear to pertain to your hotel or vacation rental and make your pitch directly to the journalist. Make a good enough pitch and you'll land on the pages of the world's most illustrious travel magazines without spending a dime. A quick break down of my favorites:

1. HARO: Help A Reporter Out is a free resource has published a lot more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and featured near 1,500 brands to the media, smaller businesses and consumers. For your small business owner, that is a dream come true. No such thing as free press? Reconsider.

2. PRLeads: Spearheaded by the fearless leader Dan Janal, marketing wiz, PRLeads is a paid service (around $99/month) and will represent a higher echelon of journalists. Same concept as HARO, but better reporters and publications.

"When we got featured in Travel & Leisure, our occupancy increased to an average of 94% for the entire year," says Miriam Goldboom who, with her husband Michael, operate a 7-room B&B in North Carolina. "Since we normally average around 50%, this is our very best year in history. It was the initial lead that I pitched. And it worked! Now Additional info pitch stories almost every week."

Whether you go the way of paid or free usage of these press goldmines, remember that in the end, it all boils right down to your pitch. If you make your story seem alluring enough, you'll be playing ball with the big boys and getting major press in major publications: a surefire step towards increased reservations and increased revenue.

Evelyn Milner contributes to the Boost Occupancy Report [http://www.boostoccupancy.com]: outlining 54 free or inexpensive ways small property owners can play just like the big boys, increasing reservations and bookings at the drop of a dime.
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