Notes

Choose The Right Lobby TV Stations TO BOOST Customer Perceived Wait Times
That old adage that says essentially that the customer is always right might not always appropriate but it certainly does have its merits. There is a psychological element of good customer service. Making a customer wait could be an unavoidable necessity but there are lots of things that can be carried out to at least alleviate portion of the hassle of having to hold back. If the client feels as if they are waiting for half of a day, then your customer service needs improvement. The last thing customers wish to accomplish is spend a lot of time waiting and a big stack of magazines and a large screen TV might not be enough to distract them for very long. However, having on the proper lobby TV stations can not only alter the customer's feelings about the wait, but also trigger a positive reaction to the company all together.

In this fast-paced and time-strapped society nobody likes to wait. It is your decision as the manager to really have the right content on your waiting room TV programming. While it won't shorten the specific wait time, having something pleasant and distracting can simply make the customer feel like it's shorter.

1. News is a safe choice. It works for two reasons. First, many people are so busy they don't really have time to keep up with what's happening news-wise and having a news channel playing gives them the chance to meet up with the most notable stories. Second, national news channels are composed of fifteen or thirty minute loops. News highlights are compacted into short segments, and these twenty or thirty-minute news loops should match a customer's wait time. Additional info is rare that a customer has to wait longer than 30 mins.

2. Another similar channel that is effective is weather channels. It works on a single principle because the news loop. Everyone wants to know what the weather will likely be and the big weather channels not only provide national forecasts but local forecasts and human interest stories aswell. An interesting biography will make the wait time pass quickly.

3. Popular sitcoms, cooking shows and travels channels are also a good idea. Once again, these kinds of programs run about 30 mins.

As the business manager, it is possible to restructure this idea depending on how busy your day is. If it's eleven in the morning and your customers are already waiting one hour, then change the waiting room TV programming to implies that last an hour. Watching something from start to finish on lobby TV stations will make the customer feel just like the wait time flew by.

Michel Stevens suggested DISH TV for medical rooms [http://www.dishbusiness.com/medical] for his doctor to greatly help cut down on customer complaints with long wait times. DISH Business [http://www.dishbusiness.com/] has the satellite TV for small business including hotels, restaurants, bars and much more.
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