Notes

How To CONCENTRATE ON Reading in the Uber-Information Era
As a self-made entrepreneur, I really believe in the power of reading, and wasn't surprised last week when Amazon's Kindle book sales surpassed print books' for the first time. Information is always being changed and updated, and today the ways in which we retrieve information are following. So, how are people to choose the right way to obtain news, books and journals in the current uber-information age?

The "Newsreading Theory" by William Stephenson Ludenic asserts that folks don't merely shop around delivered via newspapers, but actually stick to print-editions for another reason: they receive a certain joy from holding on to a newspaper.

A newspaper is a collection of chosen happenings that informs you of "what's important" for that specific day. It also puts, and keeps, things in order for its reader. It really is limited to only probably the most relevant information, which means you know by enough time you're done reading, your "need-to-know" thirst is quenched, and you are informed enough to be on with your day.

Digital readers, alternatively, can only just fit so much on the screens. You can't predict where you will end up; links in stories can lead you far and away from your starting point. The coverage of a news item can consist of multiple links that, by clicking on them, will delve deeper in to the topic, but from the home page where other news is offered. Furthermore, the endless quantity of sources online offers you a sense that there is an infinite quantity of information to assemble - it becomes a challenge. It is possible to spend days just gathering information online from various sources.

Why is this important? Let me relate it to the late President Ronald Reagan, of whom it is said throughout his career he was always the best dressed in the room, whatever the social forum. They say he would stand out from any crowd by simply appearing as the smartest person there - again, whatever the issue at hand.

In order to stand out one needs to always have that extra piece of information among his cards. By reading, one can know something more; share an insight others don't possess. Below are a few personal guidelines that have served me well:

1. In the event that you only have so enough time: Obtain the newspaper at your front door and read it first thing; know what goes on around you (A necessity for me as a PR firm owner). Enrich your engagements and opportunities will observe. Talk with new people, have discussions with colleagues and friends, and take part in business. In a short time, uncertainties can look much different when you have the upper hand on the most recent developments both locally and internationally.

2. The arena you play on: Often how mavericks differentiate themselves from the laymen. Your industry is a global story - that is clearly a fact now whatever field you're in. Are you acquainted with the trends and transformations in your industry? In what direction is the service/product/firm predicted to go and where should it try to reach? This information would be found in trade magazines and analyses reports online. Be sure to subscribe to several to get a wide and progressive perspective.

3. Global trends: Many in the last decade lost their jobs since they were "asleep" when global trends were shouting that jobs of these kind will undoubtedly be exterminated. They didn't listen. By following vital stories, pictures become clear and problems could be avoided. Recently, the Motorola Company sold major assets from its wireless division. This implies a large number of job cuts worldwide. Following news during the last 8 months, one would have seen Motorola gradually getting rid of operations in its wireless branch; it would not have come as a surprise.

4. All the rest: Yes, this includes this article. The two 2.0 era and the social media marketing environments have lead to an unprecedented amount of sharing. So, don't rule other people's advice. Read 5 random sites of your choosing - if they are related to your field or not. Someone else's opinion can contribute to you in many ways, be it personally or professionally. Content like tips, motivational notes, how-to lists, and even personal obstacles are valuable. website know where the next idea may come from.

Communication is all around us, and the wise will see enrichment inspiration, and strategy through their reading. Once you've developed a strong reading habit, have a few moments to create, too. Contribute back again to the places you've borrowed from, and share.

Create a strong impression in your next engagement. Show you know.

Ronn Torossian
Ronn Torossian is president and CEO of 5WPR, one of the 20 largest independent PR agencies in the U.S. Named among the top 40"s Under 40"s by PR Week & Advertising Age, Ronn Torossian was a semi-finalist for the Ernst & Young 2010 Entrepreneur of the Year Award, and may be reached online at http://www.5wpr.com.
Website: http://qooh.me/holcombpeacock8