Notes

Be YOUR PERSONAL Publicist
When marketing ensure it is simple. Make it memorable. Make it inviting to look at. Make it fun to read. -Leo Burnett, advertising legend

I saw the PR person rise up out of lots of people during a recent national Talk Show host contest. People were tooting their "OWN" horn and getting eyeballs to their video audition. And racking in votes! I saw one contestant with an increase of than three million votes. That's a lot of exposure!

Some took it a bit further and leveraged their audition to obtain media coverage. They wrote a press release, called their local news station or local newspaper - and BAM - they got a media hit. Not front page story, but some traditional media exposure none the less.

That which was their "hook" that resulted in the media interest? Basic "local guy/girl goes for the big style." People want to cheer for the underdog and are always fans of folks from their hometown.

check here was cute human interest story - nice video and sound bite. Great plug for the national show (the station was an area affiliate.)

Hey, if What It Takes to Blog Successfully win or lose, they got folks buzzing about them. They got their "quarter-hour of fame." And it station got folks tuning in watching the new national Television show which led to their early evening news program. Public Relations (PR) is great when it's a win-win for everyone!

Which is what people want, right? What It Takes to Blog Successfully is about amplifying your message to the masses - typically through radio, TV or print. But in today's digital world, by increasing your online presence through social media marketing you can be your own publicist. You might have another "viral" video sensation insurance firms your YouTube video viewed by millions.

And you also know happens if you are a top video on YouTube? You hit the radar of the media. CNN regularly features the most notable YouTube videos on their program - and print reporters search the net looking for what's hot. So is it possible to be found? Are you ready for Oprah?

Here's a few ideas to get your PR Mojo Moving:

1. Have a good brand. Make sure your stuff is tight and right. From your own logo, to your tagline, to your website URL, to your professional email (no Gmail, AOL or Yahoo, please!), to your email signature, to your photo and other graphics. Have everything matching - and make sure nothing is random.

2. Position yourself being an expert. Among the quickest ways to do this would be to write a book. Even when you don't turn into a best-selling author, you'll have instant credibility. Write columns for local newspapers or magazines in your niche. Do your personal seminars. Host a meeting where you hand out awards to leaders in your field. Have tons of testimonials on your website. Be observed at the proper conferences talking/connecting with the right people. Capture that on video or in photos. Post on your website and social media marketing sites. There is nothing random, in PR, every move is strategic and deliberate.

3. Craft and distribute news releases regularly. Just make sure that are newsworthy. Submit them online to the free (or inexpensive) press release distribution services like PR Web, BlackPR, ChristianPR Group or prnewswire. Be sure you have an excellent press kit and/or news room on your website.

4. Become familiar with the media. Understand different media outlets. Sign up to services like PitchRate, HARO or ReporterConnect to obtain regular emails from media folks looking for sources for stories they're working on. This is the best way for a "newbie" to land in the Wall Street Journal or Good House Keeping.

By using PR effectively you can accelerate your sales and quickly make you a household name. The first step is the most significant - making certain your "BRAND ready" and that your brand delivers on its promise. That's the bottom line.

Ministry marketing pioneer, Award-winning social media marketing strategist and PR Coach Pam Perry helps authors and speakers garner publicity and leverage online strategies. As a 20-year PR veteran, she actually is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to Market Your Book, Grow Your Business and Brand Your Ministry." Head over to http://www.PamPerryPR.com and get more free tips. She offers help through her private mentorship program at
Website: https://sejersen-waller-2.federatedjournals.com/be-your-own-publicist