Notes

Be YOUR PERSONAL Publicist
When marketing make it simple. Ensure it is memorable. Ensure it is inviting to check out. Make it fun to learn. -Leo Burnett, advertising legend

I saw the PR person rise out of lots of people throughout a recent national Talk Show host contest. Individuals were tooting their "OWN" horn and getting eyeballs with their video audition. And racking in votes! I saw one contestant with more than three million votes. That's a lot of exposure!

Some took it a little further and leveraged their audition to obtain media coverage. They wrote a press release, called their local news station or local newspaper - and BAM - they got a media hit. Not front page story, but some traditional media exposure none the less.

What was their "hook" that resulted in the media interest? Basic "local guy/girl applies to the big style." People want to cheer for the underdog and are always fans of folks from their hometown.

It had been cute human interest story - nice video and sound bite. Great plug for the national show (the station was an area affiliate.)

Hey, if they win or lose, they got folks buzzing about them. They got their "a quarter-hour of fame." And the TV station got folks tuning in watching the brand new national Television show which led to their early evening news program. Public Relations (PR) is great if it is a win-win for everybody!

Which is what people want, right? Publicity is approximately amplifying your message to the masses - typically through radio, TV or print. However in today's digital world, by upping your online presence through social media you can be your own publicist. You might have another "viral" video sensation by having your YouTube video viewed by millions.

And you also know happens when you are a high video on YouTube? You hit the radar of the media. CNN regularly features the top YouTube videos on their program - and print reporters search the net searching for what's hot. So is it possible to be found? Isn't it time for Oprah?

Here's a few tips to get your PR Mojo Moving:

1. Have a good brand. Make sure your stuff is tight and right. From your own logo, to your tagline, to your internet site URL, to your professional email (no Gmail, AOL or Yahoo, please!), to your email signature, to your photo and other graphics. Have everything matching - and make sure nothing is random.

2. Position yourself being an expert. One of many quickest ways to do this is to write a book. Even when you don't turn into a best-selling author, you'll have instant credibility. Write columns for local newspapers or magazines in your niche. Do your personal seminars. Host a meeting w here you hand out awards to leaders in your field. Have tons of testimonials on your website. Be observed at the proper conferences talking/connecting with the proper people. Capture that on video or in photos. Post on your own website and social media marketing sites. There is nothing random, in PR, every move is strategic and deliberate.

3. Craft and distribute news releases regularly. Just ensure that are What It Takes to Blog Successfully . Submit them online to the free (or inexpensive) press release distribution services like PR Web, BlackPR, ChristianPR Group or prnewswire. Be sure to have a great press kit and/or news room on your website.

4. Get to know the media. Understand different media outlets. Sign up to services like PitchRate, HARO or ReporterConnect to get regular emails from media folks looking for sources for stories they are working on. This is actually the best way for a "newbie" to land in the Wall Street Journal or Good House Keeping.

By using PR effectively it is possible to accelerate your sales and quickly make you a household name. The initial step is the most significant - making certain your "BRAND ready" and your brand delivers on its promise. That is the bottom line.

Ministry marketing pioneer, Award-winning social media marketing strategist and PR Coach Pam Perry helps authors and speakers garner publicity and leverage online strategies. As a 20-year PR veteran, she is also the co-author of "Synergy Energy: How to Use the Power of Partnerships to advertise Your Book, Grow Your Business and Brand Your Ministry." Head to http://www.PamPerryPR.com and get more free tips. She offers help through her private mentorship program at
Here's my website: http://www.linkagogo.com/go/To?url=114929326