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6 Methods to Assess If Your SOCIAL MEDIA Is EARNING MONEY Online
Social media marketing is everywhere. From pop stars to reality TV stars, from big brands to small businesses, from online marketers to MLM, you can't be taken seriously unless you have a social network presence. It seems the more fans and followers you accumulate, the popular you supposedly are.

Is Social influencer marketing Abuja earning money?

It is far from clear whether there is real value of social networking in terms of profits on return. How does this online media frenzy benefit your organization or does it just burn a hole in your time and effort freedom, outsourcing or advertising budget?

Research from eMarketer* indicates that almost half of brands are unconvinced that social marketing's offers real value as a advertising investment, be it time or money, and contains shown the lack of clear measurements of impact and ROI from social media marketing will be the reason most social efforts remain low.

What is striking may be the conclusion that "While relatively few marketers reported social was pointless and overhyped or too complicated to cope with, the majority are still not increasing revenues or elsewhere profiting from their social efforts."

Actually of the half that had some kind of social media marketing campaign going, no more than a third felt it was making them money!

So what can you measure?

So that they can crack the complexity, Cisco have developed a social media measurement framework as helpful information and resource because of their internal teams to help determine what and how exactly to measure for their social media marketing programs and initiatives.

The measurement "streams" group the most frequent goals and ties them back to potential key performance indicators and metrics to track them. Hard ROI type quantitative impact measures are certainly difficult to pin down for social media. The environment is totally different to the straightforward cause and aftereffect of most pay-per-click advertising strategies.

With social media, you have to track what is happening in the wider sense first, and extrapolate, thus assessing a few of the softer benefits than can have a financial impact further down the road.

6 ways to assess ROI

Here are six ways you can start to assess whether social media is working and your business is actually generating income online:

1. Have a clear technique for your social media marketing. Decide if it is for brand awareness, reputation building, networking, lead generation. Set targets for number of followers or fans, amount of leads and assess against daily, weekly, monthly activity as time passes.

2. Add tracking codes to every part of your social media marketing to enable you to attribute to generate leads to various areas of your strategy specifically and follow them through your sales funnel.

3. Analyse your costs per lead, cost per conversion, cost against earnings etc. For every tracked aspect of your social media campaigns, such as for example tweets, Facebook posts or social network PPC, videos etc. right down to the specific ad copy for any given posting or page.

4. Analyse your demographics, by using your own tracking, Facebook reporting, or different twitter profiles, or with Google Analytics. Again, track through your entire sales funnel, from impressions to clicks to results in front end sales to back end commissions to see if there are patterns of people (gender, location, interests etc) who convert highest and so are thus most targeted 'hot' prospects to focus on going forward.

5. Incorporate feedback activities into your marketing, such as questionnaires (e.g. Survey Monkey) based on open, focus group type questions that ask specifically how people found you, what they like/don't like about what you do/provide.

6. You should follow up on the ways people enter your social media networks and build out your marketing from there. For instance, you can use tools in Alexa to see where people come from when they visit your website and where they go next!

These are the very basics metrics you have to be reviewing. At its very best, social media marketing is definitely an effective method of attracting highly targeted prospects into your sales funnel.

However, the path to securing a real return on costs regarding time and pay for traffic has far more related to building trust than selling technique. Internet sites are not the area for blatant sales pitches, in fact businesses and individuals show their ignorance and insufficient professionalism with that approach.
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