Notes

Builders - PR - Marketing For Free Strategy
PR is overlooked by most builders because they believe they will not be able to get their stories or businesses in the media. It is extremely possible for any business proprietor to get massive levels of free publicity that would normally cost �100's if not �1000's of pounds if they covered it through traditional advertising.

When you get a story featured in your local paper or on the neighborhood radio station it is actually better than a conventional advert because it posesses lot more credibility when compared to a basic advert.

I have spoken to companies who've transformed their businesses just through the use of PR, they have simply sent a one page press release to targeted media and they generated an incredible amount free publicity.

Here is one PR strategy you should try using to obtain free publicity for the business:

Position yourself being an expert in your industry and tell all your local media about yourself. At more info of writing this we are going through an extremely uncertain economic time and the housing marketplace is not looking very good, so if you certainly are a builder for instance you could contact all of your local media with a news story which would tell everybody how exactly to improve the value of these home in an uncertain market.

You would obviously do your research first, you could then write a one page press release about how you have information to greatly help home owners together with your top strategies for improving the worthiness of people's homes. If you are confident and you involve some information that is genuinely going to help people you can find it very easy to get some free publicity, if you get on well with your local media you can soon become the person who they contact if they need information associated with your field of expertise.

Reporters are crying out for new and interesting people to feature in their papers, magazines or shows and if your news is current you will find it easy to get some good free publicity.

read more - Discover powerful marketing strategies which are guaranteed to allow you to recession proof your organization?

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Leonardo Wood specialises in helping UK contractors and small enterprises making use of their sales & marketing to greatly help them grow their businesses.

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