Notes

How 5 Inspiring Entrepreneurs View Branding
At times most of us must be inspired. For this reason we're sharing our five entrepreneurial stories so you may find inspiration in their mega-success and how they developed their companies and emphasized the importance of branding.

1. Richard Branson (Virgin)

Possibly the most shining exemplory case of a business owner is Richard Branson who originated from little and grew into a motivating force. At just 16, he published the initial problem of his student magazine, hoping that it would be a youth version of Rolling Stone, nonetheless it never did catch around the iconic magazine. Rather than wallowing in defeat, Branson took it as a lesson and shifted to bigger and better things. Everybody knows that he went on to generate the Virgin Brand.

Branson on Branding: "Brands exist as a means of communicating what to expect from a product or service." He continues on to speak about how his brand (as yours should) lets you know that using one Virgin product is like using any other, "This is a guarantee you'll be treated well, get yourself a high-quality product that won't dent your bank balance, and get more fun from your purchase than you expected." Branson can be their own brand, promoting himself under the Virgin name in all that he does. A good example of that is when he and his Virgin Atlantic Challenger II crossed the Atlantic Ocean in the fastest ever recorded time. He continues such adventures regularly, never missing the opportunity to market the Virgin Brand.

2. Steve Jobs (Apple)

A guy who created dreams, not products, Jobs had some great steps for success. First and foremost, his drive didn't come from a desire to be rich (as it might with many of us).

Jobs was quoted in The Wall Street Journal as saying, "Being the richest man in the cemetery doesn't matter if you ask me... Going to bed at night saying we've done something wonderful... that's what matters to me." So what can we do to become more like Steve Jobs?

Jobs on Branding: Steve told stories, he created products that "wowed" and he kept his marketing simple and clean. This formula worked for him, as well as perhaps with a smart enough product and dream, it could work for you too!

3. Pete Cashmore (Mashable)

If you work in internet marketing, you understand Mashable; it's an award-winning site and something of the largest & most popular destinations for digital, social media marketing, and technology news and information with more than 20 million unique visitors per month and is ranked as the most influential media outlet by Klout. You may not yet have heard about the business's CEO and Founder, Pete Cashmore. Pete started the business in 2005, and contains grown quickly into among the top 10 most profitable blogs on the globe. Pete was named among Ad Age's 2011 influencers, a Time Magazine 100 this year 2010, and a Forbes magazine web celeb 25. Someone so involved with marketing must have all the branding tricks! So how did get more info do it? Learning on the way, Pete took a hint from the London social media marketing scene, and promoted his brand, not himself (Londoners consider self-promotion egotistical).

Cashmore on Branding: It was not his only key to success, he also claims he is "ridiculously persistent" and used his youth and energy to attain his success. The bottom line was, he previously a product that was needed, but being offered by many, and his "ridiculous persistence" and insufficient ego carried him to success.

4. Hunter Owens (Accelsor)

Hunter Owens is inspirational due to his success at 21 years old. He had been the Director of Marketing at Accelsor by 19 and at 16 he founded their own company, MyTechQuestion. He could be also responsible for the forming of Millennial Generation Entrepreneurs, a coterie of Generation Y entrepreneurs who have collectively raised $21 million as founders at an average age of 18.

Hunter on Branding: Accelsor is the ultimate website creator, and helping developers create a website within a minute. He recognized a niche, a need and went for it. You start with some testing, he simply put up a concept on a website and it caught fire. Hunter says, "That's what I love about marketing and the Internet, being able to connect with all those vast amounts of people over those wires, or wireless." Hunter's steps to success seem simple; test thoroughly your market, and get yourself started in a business with an established need.

5. Jessica Mah (Indinero)

We couldn't leave the ladies off the list! Young Jessica Mah may be the founder of Indinero, which helps businesses track their money online. Indinero received over $1 million of funding as a startup and continues to be growing! Jessica is now 17 and is the managing editor of Startupism.com and Jessicamah.com all while attending college.

Jessica on Branding: She says (in her blog) that she actually is trying to stay in the shadows despite her accomplishments as she doesn't yet see herself as successful. That is why we find her inspiring! Always pushing for more, she has already done more than most at 17 and doesn't yet feel accomplished. Perhaps this can be the kind of business woman which will perpetually feel the need to take another revolution. Perhaps that ambition and mentality of always wanting more should be the driving instinct of more successful business woman!

Achieving YOUR PERSONAL Success

We can't all be millionaires, but we can make our own success by following the lead of inspirations such as for example these folks. From the life-long journey of fine-tuning the branding of a powerhouse like Virgin, or just getting started in the world of start-ups at 19, most of us have the ability to take a good product and make it a success! Have a hint from Jessica and strive for more, follow in Steve's footsteps and dream big! Find your motivation and become sure to take the time to brand yourself or your product using inspiration from business individuals like these.
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