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How 5 Inspiring Entrepreneurs View Branding
At times we all have to be inspired. This is exactly why we're sharing our five entrepreneurial stories so you might find inspiration in their mega-success and how they developed their companies and emphasized the importance of branding.

1. Richard Branson (Virgin)

Perhaps the most shining example of an entrepreneur is Richard Branson who originated from little and grew into a motivating force. At only 16, he published the initial problem of his student magazine, hoping that it would be a youth version of Rolling Stone, nonetheless it never did catch up to the iconic magazine. Rather than wallowing in defeat, Branson took it as a lesson and shifted to bigger and better things. Everybody knows that he continued to create the Virgin Brand.

Branson on Branding: "Brands exist as a way of communicating what things to expect from a service or product." He goes on to speak about how his brand (as yours should) lets you know that using one Virgin product is similar to using any, "This can be a guarantee you'll be treated well, get yourself a high-quality product that wont dent your bank balance, and obtain more fun out of your purchase than you expected." Branson is also his own brand, promoting himself under the Virgin name in all that he does. An example of that is when he and his Virgin Atlantic Challenger II crossed the Atlantic Ocean in the fastest ever recorded time. He continues such adventures regularly, never missing the opportunity to promote the Virgin Brand.

2. Steve Jobs (Apple)

A guy who created dreams, not products, Jobs had some great steps for success. First of all, his drive didn't come from a need to be rich (as it can with most of us).

Jobs was quoted in The Wall Street Journal as saying, "Being the richest man in the cemetery doesn't matter to me... Going to bed at night saying we've done something wonderful... that's what matters to me." So what can we do to become more like Steve Jobs?

Jobs on Branding: Steve told stories, he created products that "wowed" and he kept his marketing simple and clean. This formula worked for him, as well as perhaps with a smart enough product and dream, it could do the job too!

3. Pete Cashmore (Mashable)

If you work in online marketing, you know Mashable; it's an award-winning site and one of the largest & most popular destinations for digital, social media marketing, and technology news and information with an increase of than 20 million unique visitors per month and is ranked as the most influential media outlet by Klout. You may not yet have heard about the company's CEO and Founder, Pete Cashmore. Pete started the company in 2005, and contains grown quickly into among the top 10 10 most profitable blogs in the world. Pete was named among Ad Age's 2011 influencers, a period Magazine 100 in 2010 2010, and a Forbes magazine web celeb 25. Someone so involved with marketing must have all of the branding tricks! Just how did Pete take action? Learning on the way, Pete took a hint from the London social media scene, and promoted his brand, not himself (Londoners consider self-promotion egotistical).

check here on Branding: It had been not his only key to success, he also claims he could be "ridiculously persistent" and used his youth and energy to reach his success. Underneath line was, he had a product that was needed, but being offered by many, and his "ridiculous persistence" and lack of ego carried him to success.

4. Hunter Owens (Accelsor)

Hunter Owens is inspirational due to his success at 21 years old. He had been the Director of Marketing at Accelsor by 19 and at 16 he founded their own company, MyTechQuestion. He could be also responsible for the forming of Millennial Generation Entrepreneurs, a coterie of Generation Y entrepreneurs who've collectively raised $21 million as founders at an average age of 18.

Hunter on Branding: Accelsor may be the ultimate website creator, and helping developers create a website within a minute. He recognized a niche, a need and went for it. Starting with some testing, he to put it simply up a concept on a website also it caught fire. Hunter says, "That's what I love about marketing and the Internet, being able to connect with all those billions of people over those wires, or wireless." Hunter's steps to success seem simple; test thoroughly your market, and get yourself started in a business with a recognized need.

5. Jessica Mah (Indinero)

We couldn't leave the ladies off the list! Young Jessica Mah may be the founder of Indinero, which helps businesses track their money online. Indinero received over $1 million of funding as a startup and continues to be growing! Jessica is now 17 and may be the managing editor of Startupism.com and Jessicamah.com all while attending college.

Jessica on Branding: She says (in her blog) that she actually is trying to stay static in the shadows despite her accomplishments as she doesn't yet see herself as successful. That's why we find her inspiring! Always pushing for more, she's already done more than most at 17 and doesn't yet feel accomplished. Perhaps it is the sort of business woman that will perpetually feel the need to take another leap forward. Perhaps that ambition and mentality of always wanting more ought to be the driving instinct of more lucrative business woman!

Achieving Your Own Success

We can't all be millionaires, but we can make our own success by following a lead of inspirations such as these folks. From the life-long journey of fine-tuning the branding of a powerhouse like Virgin, or just getting started in the world of start-ups at 19, most of us be capable of take a good product and ensure it is a success! Have a hint from Jessica and shoot for more, follow in Steve's footsteps and dream big! Find your motivation and be sure to take the time to brand yourself or your product using inspiration from business people like these.
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