Notes

ONLINE MARKETING and Free Advertising
One of the more potent forms of Online marketing is by using a press release. Oftentimes this is referred to as 'free' advertising. The reason why it is considered in that way is basically because when the press release is distributed it is generally found by online and print magazines and published at no charge as a news item.

Assuming you have studied aspects of internet marketing you already know that SEO (SEO) is really a 'free' method of getting search engines to rank your website higher.

For companies on a budget the utilization of SEO and the news release are two proven solutions to maximize your site exposure with limited costs.

"Just what a minute!" I could hear you imagine, "Whether it's free how do there be considered a cost involved?"

Good question. You see, if you don't are especially gifted in writing press releases you will need to hire a writer to craft a release that highlights the very best information, gathers appropriate quotes and statistics and writes the release in a manner that encourages publications to print it. Secondarily unless you have significant personal contacts you may need to higher an online news release distribution service to make your release widely available.

As you can plainly see there will be cost involved for your 'free' advertising in the form of a press release. On the other hand of that coin you will find that should you had to pay for all the locations the release may ultimately be found it could cost much more.

If you are likely to attempt to write a news release on your own you must know that the first paragraph is made to provide the most elementary information and everything else written should compliment that original statement.

For instance in case you are developing a new website that's made to sell cowbells the following might be ways to start the release (I chose the name, because around this writing it had been not in use).

The launch of MyCowBells.com has its web design owner, Scooter James saying, "The original outcomes of our site prove that the world has been looking forward to a one-stop shop for their bovine bells." The website is crafted to interest site visitors needing cowbells for farm use or for home d�cor. The Wranglin' Room provides farm based stories sent in by site visitors.

In case a news organization were to learn the first paragraph they would have an understanding of what the news release was about.

There are those that suggest it is advisable to release information a bit at a time during the period of several paragraphs, but most news media professionals do not have time and energy to review every press release that results in their desk. Utilizing the first paragraph as a synopsis for the release it makes the probability of publishing much better over time because the reader doesn't have to second-guess what it's all about.

There's incredible promotional value in using the 'free' aspect of pr announcements. However, you must never be afraid to ask someone to help you make your release shine. In most cases it could pay huge dividends as increasingly more news outlets print your release.

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