Notes

Gain Access To Your Inner Elvis!
© TSUFIT 2007

Did you capture the American Idol finals last year between Taylor Hicks and Catherine What's Her Name? The one with the finest voice?

I'm gon na inform you a trick, something nobody ever informs entrepreneurs. It's not about being the best! It never ever was. So lots of entrepreneurs lose their time and money boasting about being the best. "We offer the very best doohickeys ..." 스포츠중계 "We offer the best client service ..." '

It's dopey to extol being the best! Why? 'Cause
1. Everybody states it.
2. It's probably not real.
3. We do not think you anyhow
But don't fret about it, 'cause
4. We're not constantly looking for the best.

Look at vocalists. The most famous. The most enjoyed. Are they the best? Rod Stewart's what, 92? And still producing hit albums! "Do You Think I'm Sexy?" No Rod. I do not. Not 30 years back when the tune came out and certainly not now. But somehow a geriatric Rod got to wiggle his assets on American Idol together with Taylor Hicks! Meanwhile poor Catherine is doing a lame cameos on Ugly Betty.

The "It" Factor
In showbiz, there's an expression "You've got 'it'." What's "it"?

The reason they call it "it" is because it's tough to put it into words. It's got something to do with charisma, magnetism, the power to hold an audience and bring in. Honestly, Rod Stewart never did it for me, but Elvis definitely had "it".

Access Your Inner Elvis
I just saw a movie about Elvis' life. Why are individuals so amazed by Elvis? Since a character that huge never dies.

Why was the guy such a star? Was it his look, his personality, his voice, his music? It's probably all of those things-- together with this wonderful thing called "it", however even with Elvis, it took him a while to discover his inner "it".

In the movie, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a small Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day's news. Simply another vocalist. A dime a dozen.

It wasn't a quickie, even for Elvis, to find his original voice. However he kept at it and Phillips kept pressing him. Ultimately he did find it. And the rest is history!

What's this got to finish with entrepreneurs? Everything!

You got ta discover your original voice. You got ta dig beyond the regular. You got ta find your service' character and after that you need to show it. You got ta access your Inner Elvis!

Do that and watch your star shine.

It's most likely all of those things-- together with this wonderful thing called "it", however even with Elvis, it took him a while to discover his inner "it".

In the motion picture, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a small Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day's news. It wasn't a quickie, even for Elvis, to discover his initial voice. You got ta gain access to your Inner Elvis!
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