Notes

Get Me a Google Number 1 1 SEO Rank!
Over the final month or two we've had a lot of interest from individuals and organizations with existing websites keen to attain the Holy Grail of internet marketing, or to put it into my customers words "addressing the top of Google (...and making money from it)". There are many "SEO, or SEARCH ENGINE OPTIMISATION experts" out on the web plus some 37 million entries in google.co.uk. Its a hot topic and now more than ever with the global downturn, businesses large and small want to the digital world for an inexpensive quick fix.

Not being the one to bite the hand that feeds, I have come to realize that a bit of gnawing actually does no harm either. What do After all by that you ask?! Well let's just say that if you ask me a certain amount of realigning of customer expectations needs to happen with regards to SEO. Whilst yes it is possible to get yourself a site ranked highly in Google (and we have demonstrated this with our customers) there is really no quick fix no cast iron guarantee either. As the customers seek out their elusive number ones so too do the SEOs, keen to utilize the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results do need to be approached with caution: good example is the Google Money Tree, which unlike its name has absolutely no affiliation with Google whatsoever. But nonetheless people have been duped and can continue to be when the product or company offering the service looks genuine, includes a nice professional site and says everything you are searching for. It's marketing...dubious marketing, nonetheless it appears to work.

I have spent several hours trawling through people's websites, considering analytics and lines and lines of website code, and at the end of your day I cannot stress how important the content really is. Take the Alkimi site for example, it is simple, no flashy graphics, no "we will get you to number one" and no "25% off when you buy now" offers. But would it not surprise you that in the last few months the common time on our site went from a couple of minutes to 10+ minutes? Why? Well content includes a huge part to play, we kept our product pages as easy as possible to start with. There is absolutely no reason to put random garbage on the webpage just to fill up space, but you will find a reason to include useful and interesting content.

The Alkimi blog and news releases are getting the big hits, and even are driving the calls in to the business. This SEO game really shouldn't be about just getting you to definitely find you, but more about getting you to definitely find you stay on your site and obtain something from it. The only way to achieve that is via your content. Give people what they want, provide them with something interesting, and rather more importantly drive them to the results you require. It's the typical sales funnel just in an electronic format. What makes a good sales person? Someone that may close the deal. Unfortunately too few sales people close, and likewise too few companies drive their desired outcome on the websites.

I've spoken with lots of startups over recent months, people searching for a completely new website and most of all I hear a similar thing, people want their site created cheaply. OK so most designers can perform a £200 website or less. The point is that if you aren't technically savvy the chances are you will be lumbered with a site you can never update. By that you will be automatically forfeiting the SEO benefits of blogging, news releases and updates. Technically you would like to ensure a number of things when you create a site for the first time, putting the forethought in in the beginning can save you a hell of a lot later on with regards to optimization down the line. read more is boggled by companies that still manage to sell static brochure sites to customers looking for a cheap deal, the planet really has shifted and you'd be surprised at how "cheap" a non-static, content management enabled site really can be. Unless you believe me or if want to find out more about this CMS stuff give me a call or email me.

For those who curently have sites and are looking to optimize its vital that you analyze carefully both the technical on site components of the pages and also the off site elements. In plain English that means that you should look at technical elements such as meta tags, robots.txt files, sitemaps (the list continues on!) and off site things such as one way links from other sites. Again there is absolutely no point doing anything if this content isn't hitting the proper spot, so careful website copy writing is simply as important and in addition works hand in hand with the analysis that takes place for technical side ie relevant keywords and page title tags etc.

I will leave this website with a call that has been made into me by another "top digital marketing" agency another week. I picked up the phone and was told by an enthusiastic sales person they are able to guarantee me a location in Google. I told them that I did so SEO for a full time income; they told me this is much better than SEO and that it could give me the results I needed. I asked if this was advertising, they said no it's not advertising but you get to the top of Google, guaranteed. "This isn't AdWords could it be?" I asked, "Yes you know about AdWords?" he replied. "Yes I really do, in fact it is advertising, and it would require me to cover a monthly fee for to you to manage. The moment I stop paying you, my position in Google will disappear won't it?" ...Phone goes dead.

So just to clarify, addressing the colored boxes at the very top and right hand side of a Google search can be done easily, but you need to purchase the privilege. Its definitely worth it for a few customers but there exists a difference between SEO and AdWords. SEO takes a commitment from the web site owner, its an extended haul but worth more over time than quick fix advertising. Being at the most notable of Google naturally with good content and by sticking with Google Search Engine Optimization [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly provides site much more clout than via any high position due to advertising. Don't get confused with both though, its a common misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they need to manage it for you...if money is tighter than your own time , and the price benefit works out on your side then I'd encourage one to manage your own AdWords campaign.

In the coming weeks I'll write a bit about the importance of on site and off site elements for those interested in a collision course in SEO. I'll also point out some of the common errors and pitfalls people make when looking to get that high Google rank. The purpose of this is to at the very least enable you to make the best decision with regards to optimization and not fall into the same traps as others before you.

This short article has been compiled by Beril Sener, Managing Director of Alkimi who provide online marketing, Google search engine marketing, web design and business development services to companies large and small.
Homepage: https://www.articlesubmited.com/top-10-websites-with-the-highest-popularity/