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Get Me a Google Number 1 1 SEO Rank!
Over the final month or two we've had plenty of interest from individuals and organizations with existing websites keen to reach the Holy Grail of internet marketing, or to put it into my customers words "addressing the very best of Google (...and earning money from it)". There are many "SEO, or SEARCH ENGINE OPTIMISATION experts" out on the web plus some 37 million entries in google.co.uk. Its a hot topic and today as part of your with the global downturn, businesses large and small want to the digital world for an inexpensive quick fix.

Not being the one to bite the hand that feeds, I've come to realize that a bit of gnawing actually does no harm either. What do I mean by that you ask?! Well let's just say that in my experience some realigning of customer expectations needs to happen with regards to SEO. Whilst yes it is possible to get yourself a site ranked highly in Google (and we've demonstrated this with this customers) there really is no quick fix and no cast iron guarantee either. As the customers search for their elusive number ones so too do the SEOs, keen to tap into the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results really do must be approached with caution: good example may be the Google Money Tree, which unlike its name has absolutely no affiliation with Google whatsoever. But still people have been duped and will continue to be once the product or company offering the service looks genuine, has a nice professional site and says everything you are looking for. It's marketing...dubious marketing, nonetheless it appears to work.

I have spent several hours trawling through people's websites, considering analytics and lines and lines of website code, and at the end of the day I cannot stress how important this content is really. Take the Alkimi site for example, it is simple, no flashy graphics, no "we will get you to number 1" and no "25% off once you buy now" offers. But would it not surprise you that within the last few months the common time on our site went from a couple of minutes to 10+ minutes? Why? Well content includes a huge part to play, we kept our product pages as easy as possible to start with. There is absolutely no reason to place random garbage on the website just to fill space, but there exists a reason to add useful and interesting content.

The Alkimi blog and news releases are receiving the big hits, and even are driving the calls into the business. This SEO game really must not be about just getting someone to find you, but more about getting you to definitely find you stay on your site and get something from it. The only method to do that is via your content. Give people what they need, give them something interesting, and more importantly drive them to the results you require. It's the typical sales funnel just in an electronic format. What makes a good sales person? Someone that may close the offer. Unfortunately too few sales representatives close, and likewise too little companies drive their desired outcome on the websites.

I've spoken with lots of startups over recent months, people searching for a completely new website and most of all I hear the same thing, people want their site created cheaply. OK so most designers can do a £200 website or less. The point is that if you aren't technically savvy the probabilities are you will undoubtedly be lumbered with a site it is possible to never update. By you are automatically forfeiting the SEO benefits of blogging, news releases and updates. Technically you need to ensure numerous things when you create a site for the first time, putting the forethought in in the beginning can save you a hell of a whole lot later on with regards to optimization down the line. My mind is boggled by companies that still manage to sell static brochure sites to customers looking for a cheap deal, the planet really has moved on and you'd be surprised at how "cheap" a non-static, content management enabled site can really be. If you don't believe me or if desire to discover more about this CMS stuff give me a call or email me.

For top 10 websites who curently have sites and are looking to optimize its vital that you analyze carefully both technical on site components of the pages plus the off site elements. In plain English that means you need to look at technical elements such as for example meta tags, robots.txt files, sitemaps (the list continues on!) and off site things like one way links from other sites. Again there is no point doing anything if this content isn't hitting the right spot, so careful website copy writing is simply as important and in addition works hand in hand with the analysis that takes place for technical side ie relevant keywords and page title tags etc.

I will leave this website with a call that was made into me by another "top digital marketing" agency another week. I picked up the telephone and was told by a keen sales person they are able to guarantee me a location in Google. I told them that I did so SEO for a living; they told me this was better than SEO and that it would give me the outcomes I needed. I asked if this was advertising, they said no it's not advertising but you reach the most notable of Google, guaranteed. "This isn't AdWords could it be?" I asked, "Yes you know about AdWords?" he replied. "Yes I really do, in fact it is advertising, also it would require me to cover a monthly fee for to you to manage. As soon as I stop paying you, my position in Google will go away won't it?" ...Phone goes dead.

So just to clarify, addressing the colored boxes at the very top and right hand side of a Google search can be achieved easily, but you have to purchase the privilege. Its definitely worthwhile for a few customers but there exists a difference between SEO and AdWords. SEO takes a commitment from the website owner, its an extended haul but worth more in the long term than magic pill advertising. Being at the most notable of Google naturally with good content and by sticking with Google SEARCH ENGINE MARKETING [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly gives a site much more clout than via any high position because of advertising. Don't get confused with the two though, its a common misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they need to manage it for you...if money is tighter than your time and effort , and the price benefit works out on your side then I'd encourage you to manage your personal AdWords campaign.

In the coming weeks I am going to write a bit about the need for on site and off site elements for all those interested in a collision course in SEO. I'll also point out a few of the common errors and pitfalls people make when looking to get that high Google rank. The purpose of this is to at the very least enable you to make the best decision with regards to optimization and not belong to exactly the same traps as others before you.

This article has been written by Beril Sener, Managing Director of Alkimi who provide online marketing, Google search engine optimization, web design and business development services to companies large and small.
Homepage: https://www.articlesubmited.com/top-10-websites-with-the-highest-popularity/
     
 
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