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Danny Duncan, the Internet sensation, has gained an enormous following due to his prank-videos. They show him performing tricks in grocery stores as well as mall escalators. One of them is falling with 30,000 cents. Danny Duncan T-shirt has 2.5 million subscribers. And his hits like Falling With 30000 Pennies have millions of views each month. This huge audience has led to an enormous merchandising operation.
Mr. Duncan, 27 years old, started wearing a T-shirt with the word "Virginity Rocks," as a fun homage to himself in 2017. His fans were a part of the trend and have put the shirt on various clothing items, including bucket hats (40 dollars) and Lanyards (12 dollars) and slide sandals (40 dollars). He says he's been able to point to Shopify data showing millions of dollars of sales for products like these, and Zumiez, a retail for teens chain with 700 locations, has been a significant partner.
The partnership allows the brand to expand its fan base. It is managed by Killer Merch - a company which designs and manufactures clothing specifically for digital celebrities (alongside traditional stars). Its merchandise line is available in online stores, but the deal with Zumiez means it will soon be sold in 600 physical locations, giving young people a stylish method of showing their support for the faker. The line features items with his name, the phrase, as well as a number of other catchphrases.
My Website: https://www.fansshirt.store/
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