Notes

Does Responding to Reviews Help SEO?
A lot of people these days are asking the question, "Does responding to reviews help my SEO". This is a valid inquiry and one that requires some thoughtful reflection on the part of any business owner. If you are doing your best to make the most of every single aspect of your business, then your SEO efforts will be more than effective. The important thing to keep in mind is that if you are getting positive reviews, it does not automatically mean that you will get more customers and this means that you need to work even harder! So how does responding to reviews help my SEO?

First of all, looking at it from a SEO standpoint, does responding to negative reviews help my SEO? In SEOSMB , without a doubt. Why? When you are creating content for your website or blog, the goal is to drive targeted traffic to your site. You want as many people reading your content as possible! However, when a person makes a negative review, then they are not only jeopardizing that opportunity, but they are also spreading negativity about your company.

This leads me to my next point. If you have a positive review, you need to make sure you address the issue head on. This means that you need to not only remove the negative reviews, but you need to also address the fact that a person wrote a review that was not only negative, but was also inaccurate and did not accurately describe your company's service or products.

Now here is where the true value of a review response strategy comes into play. You need to respond to any negative reviews with strong positive reviews! You never want to take any opportunity to promote your company with inaccurate and outdated information. This will only help to solidify those negative reviews and make it even more difficult to remove. Instead, you need to immediately address the reviewer's concerns, and give them the information they are asking for.

For example, if a reviewer states that your company does not respond quickly to their questions, tell them this in a positive way. State that you understand how this might be frustrating, but you want to do your best to ensure that you get your answers right the first time. SEOSMB helps to establish your credibility with the individual, and helps you to gain their trust. As they continue to provide positive reviews, they will see that you are someone who is going to be able to provide them with the help they need. This leads to a higher ranking on the search engines.

When a user has written a bad review, then you need to address the concern right away. State the fact that you agree with the reviewer's complaint, but that your company is looking at all aspects of customer service as well as how to improve your customer service. This can help you to solve any problems that have come up, and it also helps to put the focus back on your company. This makes customers feel good about allowing you to run their business.

However, if you have written a few negative reviews and you feel like they are valid, then you need to determine whether or not you should respond to them. If there is nothing that you can do to change the situation, then simply remove the post. If you have been accused of removing posts without just cause, then you need to defend yourself. Explain to them why the review was deleted and ask if they would like to rewrite their posts. Remind them that you did not delete the post because it was offensive or because you didn't like the way it was written, but because you read the policy carefully and believe it was not appropriate for your business.

When you respond to negative feedback from customers, it helps to build your credibility. It also helps to show that your company is a professional company that doesn't tolerate bad reviews. If other clients and customers speak highly of your business, then you are more likely to receive positive reviews as well. Responses to negative feedback actually helps your SEO, which is a good thing if you want your company to grow.
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