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Playing Ball With The Big Boys: 2 Ways Small Hotels Get Featured In Major News Publications
website of the largest discrepancies between small properties and big ones in the travel industry is press. Stereotypically, the bigger the property is, the bigger its budget to spend on PR agencies and the corresponding glory to be featured in big name publications. But what if small property owners had access to the same powerful resources that did expensive PR firms? What if all it took from the vacation rental owner or boutique hotel owner was the right pitch? This article will show you two methods any small house owner can get featured in major publications like The NY Times, Conde Nast, Travel & Leisure, and hundreds of other travel-centric publications.

A lot of the PR world is about contacts, so instead of spending years trying to build up your own personal network of journalists, editors, and so on, small home owners can utilize the several rich PR repositories online. The two featured in this post will be HARO (free) and PRLeads (paid).

What is a PR repository? It is a like social media marketing meets personal networking. These agencies unite reporters from an array of publications (like the famous ones) with sources of expertise. Sign up for these services and you'll receive a healthy flow of story leads many times every day via email. Simply choose the story leads that seem to pertain to your hotel or vacation rental and make your pitch directly to the journalist. Make a good enough pitch and you'll land on the pages of the world's most illustrious travel magazines without spending a dime. An instant breakdown of my favorites:

1. HARO: Help A Reporter Out is a free resource has published more than 75,000 journalist queries, has facilitated nearly 7,500,000 media pitches, and has marketed and featured near 1,500 brands to the media, smaller businesses and consumers. For a small business owner, this is a dream become a reality. No such thing as free press? Reconsider.

2. PRLeads: Spearheaded by the fearless leader Dan Janal, marketing wiz, PRLeads is really a paid service (around $99/month) and tends to represent an increased echelon of journalists. Same concept as HARO, but better reporters and publications.

"When we got featured in Travel & Leisure, our occupancy increased to an average of 94% for the year," says Miriam Goldboom who, with her husband Michael, operate a 7-room B&B in North Carolina. "Since we normally average around 50%, this is our absolute best year in history. It had been the first lead that I pitched. And it worked! Now I pitch stories just about every week."

Whether you go just how of paid or free usage of these press goldmines, understand that in the end, it all boils down to your pitch. In the event that you make your story seem alluring enough, you'll be playing ball with the big boys and getting major press in major publications: a surefire step towards increased reservations and increased revenue.

Evelyn Milner plays a part in the Boost Occupancy Report [http://www.boostoccupancy.com]: outlining 54 free or inexpensive ways small home owners can play like the big boys, increasing reservations and bookings at the drop of a dime.
Here's my website: https://www.olcbd.net/what-is-a-credit-check-score-how-does-it-work/