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How Guerrilla Advertising Can Build Business Without Breaking the Bank
If you're like most smaller businesses, there's never enough time or money. Particularly when it involves advertising. You know you need to advertise to build business, but it's hard to market when money is tight.

That's where guerrilla advertising will come in. Guerrilla advertising (sometimes referred to as "guerrilla marketing") is approximately using the resources you have available to build business. These are things that may be a little off the beaten path of mainstream advertising, but they still prove highly effective if done properly.

Flyers
Whether you want tell customers in regards to a sale or other dressing up event, or just desire to let people find out about you, flyers are easy and relatively effective if you are trying to advertise on the cheap. In case you have a computer and access to clip art or photos, then you can certainly probably put together a specialist looking flyer. Some do's: 1) Include an irresistible offer, if possible. 2) Use a catchy headline and visual. 3) Keep your copy short and to-the-point. 4) Remember your address and phone number!

Some places you might think about putting your flyers include
- Cars in parking lots

- Coffee shops

- Windows of local businesses (like food markets)

- College bulletin boards

- Library bulletin boards

- Apartment buildings

- Office buildings

- Fold, tape, and send to your email list

Think about paying a college or high school student to distribute your flyers at busy gatherings like Farmers' Markets, sports, etc., or to take them door-to-door. Make sure you check the legalities in your area regarding the above, and always ask permission before you post or pass out flyers.

Vehicle Advertising
Go to your local sign shop and also have your logo, contact number and/or website converted to a decal and stick it in your vehicle window. Viola! Marketing on the move! In fact, have several printed up and ask family and friends to take into account putting them on the vehicles as well.

Social Media
I've been monitoring this trend for months now, and in that time, it has spread like wildfire. And from everything I've seen and everything I've read, the trend will continue. There are lots of of these sites out there, but my favorites are Facebook, LinkedIn, and MySpace. These social communities let you create "house," invite your friends over, and meet lots of new people who could have exactly the same interests as you, or could be potential customers. Don't be shy about touting your products!

Website
Everyone is online. Seriously, everyone. (Okay, not your Great Aunt Edna.) So these days, it's almost a given that you should have a website. Your potential customers wish to be able to have a closer look at your organization at their convenience. And it's really a perfect opportunity for you to let your visitors see you at your very best. It's a win/win. And surprisingly, it's relatively cheap and an easy task to put a straightforward website up. There are lots of wonderful serves that not only provide web hosting services, but templates which you can use. Depending on your goods and services, you can either set up a simple info web site, or one that lets your customers can purchase from you directly.

Sports Team Sponsorships
Does your child play in an activity, or have you any idea a child would you? Or are you simply interested in getting the name in front of a huge selection of proud parents every week? Sports team sponsorships are fairly cheap & most of the time you get to put your logo on all the jerseys.

Online Video Marketing
YouTube, TubeMogul, et al
Did you know that YouTube now represents over 12 percent of web traffic? Actually, many marketing experts are recommending their clients add this type of tool in their marketing mix due to all the free traffic it can generate. And it costs nothing to post!

What in the event you post? Consider performing a 3-5 minute informational video about your service or product, or a video testimonial from satisfied customers. "How-to" videos may also be incredibly successful. Does your service or product lend itself to an instructional how-to? If you're an accountant, how about "how exactly to" maximize your tax deductions? A florist..."how to" make your flowers last longer. The options are endless! Your video does not have to be Oscar-caliber, but make certain it looks professional. Another idea for YouTube...should you choose commercials, post the commercials!

Dedicated Press Release Campaign
Honestly, just about anybody can write a press release. It costs next to nothing to create and send out pr announcements, and the benefits can be huge.

How to Create Your Own Dietary to accomplish is make a set of media contacts and addresses. These are individuals you'll send the releases to. If you don't know where to start on this, call your local media (newspapers, publications, magazines, radio and television stations) plus the trade publications in your industry and have who receives pr announcements. Update this list regularly. Next, determine that you'll send X number of press releases out monthly and stick to it! Don't just await the big stuff...create happenings if you need to. Some of the things you should send pr announcements out for include:

- Awards

- Grand openings, sales, events, etc.

- Conference attendance

- Seminars

- New equipment

- New employees

The list can do not delay - on! The idea here is to keep your company up front as much as possible.

T-shirts
Put your logo on t-shirts and put them on everywhere it is possible to. Encourage employees, friends and family to do exactly the same.

Banners
Banners are fairly inexpensive. Next time you've got a sale or other dressing up event, have a banner made and display it proudly and prominently on your building, or in front close to the street.

Referral Bonus
Offer your present customers a "referral" bonus (a discount on your own product or service perhaps) when they refer you to definitely you. Just about the most effective ways would be to involve some cards (business card size) printed up with your logo, address and contact number, plus a blank line for your current customer to print his/her name. Give your very best customers several of these and ask them to hand them out to friends and family. Once you get one returned, send your customer a postcard (or an email) thanking them for the referral and reminding them to come directly into claim their discount (or free whatever).

Guerilla advertising takes a little more effort and work on your part, but the results can be well worth it. Rather than the scatter-shot that lots of of the traditional media outlets give you, going guerrilla forces you to be more creative in targeting those customers that you could reach with the budget you have.

Donna Williams may be the founder and creator of BusinessBurrito.com - an internet site dedicated to helping small businesses grow to their maximum potential. She is also a 25-year advertising / marketing executive, creative director, writer, and producer. Together, Donna and her husband currently own and co-own five small businesses. For more information about Donna and read more of her articles, visit her website at

http://www.businessburrito.com

� Copyright 2008, Donna Williams, BusinessBurrito.com. All rights reserved.
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