Notes

The Best Advertising Money Can Buy is Absolutely Free!
If your business involves selling something, such as consultancy, you might find blatant advertising is counter-productive. After all, no-one really wants to hire someone to help make their business more profitable when that other person is so obviously hungry for money!

But you can't just sit back waiting for customers to find you; it simply fails that way. You need to escape t here and drum up business yourself, predicated on subtle marketing techniques that sometimes go unnoticed. But work wonderfully well, drumming up valuable advertising while costing little or even nothing. These neat ideas will get you started...

NETWORKING

Networking simply means building a client list, comprising potential customers for your business and folks who might recommend or refer one to others. Networking involves making and using contacts from various circles, including colleagues and friends, family and neighbours, established clients and customers from an earlier business, and so on. The whole thing is about keeping yourself in the general public eye but unobtrusively. The next time one of your network contacts decides they need the particular product or service you provide, they should think automatically of you.

For example, a leading consultant reveals his easiest, cheapest, most profitable approach to generating business is to produce alerts about his section of business that is e-mailed regularly to established and potential clients.

Other networking ideas:

* Telephone merely to say 'hello' whenever possible, but not too often - once every few weeks is about right.

* Find out when their birthdays are. Send a card or invite them out for a drink.

Get Listed In Directories and Similar Publications
*
This consists of being listed in professional directories as well as trade and business journals and yearbooks. It also means having your details contained in telephone and other advertising publications, including 'Yellow Pages'.

ATTEND MEETINGS

Attend as much meetings as possible where referral sources and actual or potential clients are likely to be. Suitable gatherings might include association meetings, professional seminars, trade meetings, and so forth. Always create a point to be seen however, not by monopolising the proceedings. If you are a expert on some newsworthy topic, volunteer to be a speaker at some well-attended event or ask leading questions, provide answers, and so forth.

MAKE SPEECHES AND PRESENTATIONS

Offer your services as speaker at popular events or to present awards, and so on. Appropriate contacts include trade and professional associations, civic groups, business clubs, large companies, and other high profile organisations.

LETTERS TO THE EDITOR

Having your letter published - and much more importantly, your name - increases your visibility and establishes you being an authority on your chosen subject. For example, a close colleague who's a management consultant, writes regular letters to management and business journals, always ending: 'M.D. is really a management consultant specialising incompatible Training and can be contacted on...'

RADIO AND TELEVISION EXPOSURE

Radio and television producers are desperate to fill odd gaps throughout the day when advertising falls short or other news is patchy. When you can be called on at short notice for a studio or telephone interview, you will discover plenty of takers. A friend specialising incompatible management has appeared on countless radio programmes in addition to national and satellite television on pc shows. Showing how it works he related a recently available incident where the story of an area shopkeeper who was simply assaulted hit the headlines locally. Mark specialises in training retailers to manage and control conflict and aggression and, following e-mailed and phoned messages to TV and r / c, he was invited to appear several times in the times following retailer's assault. Within hours he had been approached by several organisations keen to possess him address their workers and staff trainers in the art of tackling dangerous situations at the job.

PRESS RELEASES

A press release, as the name implies, means 'releasing' information to the press in the hope it will be published. It may be in regards to a book you have written or perhaps a recent invention, providing it interests readers of particular magazines. Press releases could be sent - posted, faxed or e-mailed - to all or any kinds of publication, including trade and business journals, national and regional newspapers, professional journals, and so on. Response can be immense and can even generate more business than some firms can handle. A leading Canadian publisher, for instance, sold over 20,000 books on the strength of one press release in one major magazine!

Avril Harper is a triple eBay PowerSeller and editor of eBay Confidential and webmaster of [http://www.publishingcircles.com] and will be offering many free articles and reports
Homepage: https://www.pensivly.com/do-you-want-to-know-top-medical-colleges-in-india/