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How to Market Your Business on Instagram

Businesses using Instagram to promote their products, services and offers now have a much greater possibility to market their wares to a super targeted audience. With the backing of Facebook, Instagram has recently launched its advertising platform that integrates with Facebook's amazing targeting capabilities and companies are taking full advantage. Businesses understand that users are watching their news feed. gramhir instagram Because of this, Instagrammers are 2.5 times more likely to select newsfeed ads than ads on any other social media marketing platform. So running Instagram ads for the business open up an environment of opportunity.

Mobile advertising has surpassed newspaper advertising for the first time in history and large and small businesses alike are achieving measurable results with social media marketing advertising. Instagram advertising has recently generated more than half a billion in revenue and is projected to double within a year, which is proof that many business owners are putting their money where their mouth is.

More importantly Instagram's ad platform is easy to utilize, it's fun and bubbling over with passionate and enthusiastic users. It has excellent metrics and continues to be affordable for smaller businesses. If you are already advertising your product with social media marketing ads or attempting to build your list then integrating Instagram ads into your marketing mix is essential.

Here are five ideas to consider before running an ad on Instagram to grow your organization brand reach, engage your followers, or attract your target audience to your offer.

1. Obtain the basics right. Make sure you fill out your business profile and bio on your business Instagram account. Ensure that you work with a clear, crisp version of one's logo design as your profile picture.

2. Tell users WHY you are on Instagram. Since this is your business account, keep it business, not personal. Help users identify together with your brand and just make certain not to be too salesey.

3. Start with an idea. Strategize your Instagram (and all your social media) promotions by planning them out. Develop a calendar for implementation that leads to your goal. Not having a plan may be the main reason why businesses fail on social media marketing, so do this before you begin posting randomly or paying for traffic!

4. Don't let your hashtags be your voice. Instead, lend your business voice to your hashtags. Customize hashtags for branding purposes and for everyday posting, keep them relevant and searchable. It's great to use hashtags, just be sure to not lose control and generate too many in a single post - deliver quality over quantity.

5. Upgrade your lifestyle. Images are everything on Instagram so make sure your images and video look GREAT. Savvy Instagram users want to see "beautiful" or read "funny" or relate with something meaningful. Use apps and other image/video tools to upgrade the look and feel of everything you post on Instagram.
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