Notes

What Can An Intern Do To Manage Your Social Media?
17. Start a Blog - Among other things, starting a blog is a good way to communicate your thoughts and build an advertising-free audience via social media and SEO.

Recruit some help. Sure most social sites are free to join and use. Content creation, on the other hand, is not included and you're on your own with that part of the process. Or maybe not... The social market has given way to a whole new world of freelance talent who are experts in all things social. From content creation to page design to social media development and everything in between, thousands of willing and able folks are out there ready to lend a hand. When it comes to writing content for your social media campaign, consider finding a freelance writer who is an expert in your industry and can provide a few pieces of content on a monthly or weekly basis.



25. Be a Good Social Media Citizen - Get out there and comment, write, post, re-tweet, and share your views with other Social Media evangelists. Don't just spend time on your own blog, Facebook page, or Twitter account. Just like you want folks to come to you - they want the same.

They think they are actually working because they are at their desk for hours. They tell themselves that they are using social media to connect and marketing their products and services. But, in reality, they really are just distracting themselves from some more important matters.

Your peers could be site owners or bloggers that have their content and they're distributing it to the social masses. Social media has made it a possibility and a "must" to form relationships with your peers.

You can easily see when someone comes to your site and leaves a comment, or when your status is retweeted or commented on, but what are your followers doing the rest of the time? There are two solutions to this: 1. Ask them or 2. Use your Facebook and Twitter to see what they "like" or "tweet." When you're logged in to those accounts, and you're traveling the web and come across an interesting article, when you go down to "Like" it, it will automatically tell you if any of your followers or friends also "Liked" the same article or site. This can also give you a conversation starter when you're trying to engage with your customers or potential customers.

You have to be smart to be a successful investor. You have to see value where others don't. There isn't much risk in buying Apple stock today, but there also isn't much reward. In social media, there isn't much risk in telling your community how amazing Chris Brogan's post was today, but there also isn't much reward. If you can find the next Apple or the next Chris Brogan, and invest your economic and/or social capital in them, your investment will be much more valuable.

A user will ask themselves "Why do I need to log in?" If they aren't benefiting from it, they won't do it. If you are asking them to log in because it will improve your database of useful information, without offering something in return, such as unlocked content or a discount, they will feel a little suspicious. Will this flood my newsfeed with notifications? The same question is asked at the same stage in a normal sign-up form. Will this result in spam emails? Will I regret this? Even if it is a minor inconvenience, it is enough to put a user off. When asked to sign-in using try this site account, the user experience is fragmented and only a fraction will take the decision to stick with it.
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