Notes

Access Your Inner Elvis!
© TSUFIT 2007

Did you capture the American Idol finals last year in between Taylor Hicks and Catherine What's Her Name? Who won? The one with the best voice? Or the one with the most personality?

I'm gon na tell you a secret, something no one ever informs business owners. It's not about being the best! It never was. So many entrepreneurs squander their time and money bragging about being the finest. "We offer the very best doohickeys ..." "We offer the best customer support ..." '

It's dopey to brag about being the very best! Why? 'Cause
1. Everybody says it.
2. It's probably not real.
3. We do not think you anyhow
But do not stress over it, 'cause
4. We're not constantly searching for the best.

Are they the best? 피클티비 Not 30 years ago when the tune came out and certainly not now. Somehow a geriatric Rod got to wiggle his possessions on American Idol along with Taylor Hicks!

The "It" Factor
In showbiz, there's an expression "You've got 'it'." What's "it"?

The reason they call it "it" is due to the fact that it's tough to put it into words. It's got something to do with charisma, magnetism, the power to hold an audience and draw in. Frankly, Rod Stewart never ever did it for me, however Elvis certainly had "it".

Gain Access To Your Inner Elvis
I just saw a movie about Elvis' life. Why are individuals so interested by Elvis? Why are they still telling me "Tsufit, I just saw Elvis at a corner store!" when he passed away prior to Britney Spears was born? Why? Due to the fact that a character that huge never dies.

Why was the guy such a star? Was it his look, his character, his voice, his music? It's most likely all of those things-- together with this magical thing called "it", however even with Elvis, it took him a while to find his inner "it".

In the film, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a little Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day's news. Just another vocalist. A cent a lots.

It wasn't a quickie, even for Elvis, to discover his original voice. But he kept at it and Phillips kept pressing him. Eventually he did discover it. And the rest is history!

What's this got to make with entrepreneurs? Whatever!

You got ta find your initial voice. You got ta dig beyond the normal. You got ta discover your company' character and then you have to reveal it. You got ta access your Inner Elvis!

Do that and watch your star shine.

It's most likely all of those things-- together with this wonderful thing called "it", but even with Elvis, it took him a while to discover his inner "it".

In the motion picture, a docu-drama (or shlock-u-drama), Elvis strolls into Sun Records, a small Memphis recording studio, to sing for Sam Phillips. Elvis sings like Bill Monroe; he sings like Bing Crosby; he sings like the other day's news. It wasn't a quickie, even for Elvis, to find his original voice. You got ta access your Inner Elvis!
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