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What Makes a Great Online Fashion Store?
This article relates to online fashion stores, but equally pertains to an web store of any type wishing to sell products to a customer. There are possibly hundreds of online fashion stores offering good products and good service, but what sets some stores that beats all others?

The makings of a great web store are judged by the buyer and created by the website owner or administrator. The consumer will use certain set criteria whenever choosing an online fashion store where to place an order using their hard earned cash. These criteria usually revolve around, but are not exclusive to the following list:

? Accessibility
? Security
? Price
? Service
? Knowledge

I've listed the areas to be able worth focusing on; having done this you may ask why accessibility is top of the list. The answer to this question is key to all online stores and businesses; if the store cannot be found then it could not be shopped. This stands as the most essential aspect in setting an excellent online store aside from an average one regardless of how good the security, price, service or understanding of that store is.

Every online user will know of an online fashion store where they can usually find the type of product they are looking for. If you cannot get your store alongside that store in the search engine ranking positions, or while watching shopper through means of online or offline advertising the hard simple truth is they are not going to find your store nor the great products, security, price, service and knowledge that you have to offer.

Secondly comes security; when the customer finds a store they need to feel secure in shopping in that store. The greatest fear of e-commerce shoppers is having their financial details stolen or manipulated by code hackers and thieves. There are no fool proof solutions to make sure that a store is totally safe because hackers are becoming a lot more sophisticated in the methods they employ to steel peoples financial information. However always search for reassurance including, certified site stamps from companies such as Go-Daddy and other reputable site security systems.

If a site will not look secure and reputable the shopper will leave. A good tip for shoppers is to check the conditions and terms of any site, they are able to usually be found in underneath banner. Also check the 'contact us' page if an address, phone number or further information is available, the store will usually be reputable. Should you be on a site that has hardly any information in the 'about us' and 'contact us' pages it may well be a good notion to call first and check the business credentials.

Thirdly comes price; if the aforementioned two areas are satisfied, the price appears fair, the customer will not usually be overly bothered about price. This might sound odd but rarely are customers considering price as the number 1 indicator in the decision making process of whether they will buy a product or not. It is usually advisable for online stores to play with their price point. Move the purchase price up and move it down again, measuring the reaction to the price.

Fourthly there's service; an online fashion store that offers good service will always retain customers for further transactions, where as the store that delivers flawed service will gain a person for one sale only and lose them forever. So in the beginning of gaining a fresh customer for an online fashion store service comes in fourth, however when it comes to retaining customers it jumps right to number one. Great service can make you a very happy store owner, as your visitors will just keep returning.

Finally knowledge; in online stores knowledge isn't always the main element to initial sales or retention of customers. Unlike in high street outlets whereby knowledge of a product or the power of the sales staff to fill the customer with confidence is vital to the success of the customer experience. It is fair to say however that an online fashion store with a greater depth than just products it is wishing to sell will enthuse any customer or possible client to share the info about a store making use of their friends through verbal communication and or social media outlets. Knowledge is also necessary to improve the accessibility of an online fashion store. It is essential that the site be filled up with relevant knowledge of the core product subject, to ensure that search engine algorithms find and index a site in an optimum manner.

That is a guide that I've formulated through years of personal endeavours as an e-commerce customer and an e-commerce online store owner. It will unquestionably change from individual to individual, but the fundamentals of this guide will apply no matter what the situation.

James McAloon may be the Co-founder of Excentree Eco Fashion Collections. Excentree Fashion Collections online store combines all elements of what exemplifies organic, environmentally and ethically aware clothing while attaining fresh, sharp and relevant style.

Excentree Fashion Collections offers vibrant, relevant clothing, drawn form a variety of strong and expressive world cultures. Each Excentree garment allows the purchaser to plant one tree in one of seventeen agro-reforestation projects. This guarantees a two ton reduction of any carbon footprint.

Everything that makes our world how it is; culture, diversification and our beautiful environment is showcased in the complete Excentree product. For more info rmation please visit
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