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Companies target their consumers by tracking what they have already bought, and then advertise to them
In order for a company to be 'ethical' they should be transparent about their products/payment plans and everything they do
Companies should not try to swindle their consumers out of their money
Sneaky marketing techniques dupe consumers into buying products
If a consumer feels ripped off by a brand they are likely to never shop from that brand again
A consumer should not have to research products just to make sure they aren't being scammed
Customers have had to become critical of what they buy
An ethical company should not withhold information from their customers
Companies should also include information about the ingredients in their products (that may be harmful)
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