Notes

Get Me a Google Number 1 1 SEO Rank!
Over the last couple of months we've had plenty of interest from individuals and organizations with existing websites keen to reach the ULTIMATE GOAL of internet marketing, or even to put it into my customers words "addressing the very best of Google (...and making money from it)". There are many "SEO, or SEARCH ENGINE OPTIMISATION experts" out on the net plus some 37 million entries in google.co.uk. Its a hot topic and now more than ever with the global downturn, businesses large and small are looking to the digital world for an inexpensive quick fix.

Not being the one to bite the hand that feeds, I've come to realize that a little bit of gnawing actually does no harm either. What do After all by that you ask?! Well let's just say that if you ask me a certain amount of realigning of customer expectations must happen when it comes to SEO. Whilst yes you'll be able to get yourself a site ranked highly in Google (and we've demonstrated this with this customers) there is really no quick fix and no cast iron guarantee either. Whilst the customers search for their elusive number ones so too do the SEOs, keen to utilize the secrets of the Google search algorithm. Sites offering immediate rankings and guaranteed results really do have to be approached with caution: good example may be the Google Money Tree, which unlike its name has absolutely no affiliation with Google whatsoever. But still people have been duped and will continue to be once the product or company offering the service looks genuine, has a nice professional site and says everything you are searching for. It's marketing...dubious marketing, but it appears to work.

more info have spent many hours trawling through people's websites, considering analytics and lines and lines of website code, and at the end of the day I cannot stress how important this content really is. Take the Alkimi site for example, it is simple, no flashy graphics, no "we shall get you to number one" no "25% off when you buy now" offers. But would it not surprise you that within the last few months the common time on our site went from a couple of minutes to 10+ minutes? Why? Well content includes a huge part to play, we kept our product pages as easy as possible to start with. There is absolutely no reason to place random garbage on the site just to fill space, but there is a reason to add useful and interesting content.

The Alkimi blog and news releases are receiving the big hits, and even are driving the calls into the business. This SEO game really shouldn't be about just getting someone to find you, but more about getting someone to find you stick to your site and obtain something from it. The only method to do that is via your content. Give people what they need, provide them with something interesting, and more importantly drive them to the outcome you require. It's the typical sales funnel just in a digital format. What makes an excellent sales person? Someone that may close the offer. Unfortunately too few sales people close, and likewise too few companies drive their desired outcome on the websites.

I've spoken with lots of startups over recent months, people looking for a brand new website and most of all I hear the same thing, people want their site created cheaply. OK so most designers can do a £200 website or less. The main point is that should you aren't technically savvy the chances are you will undoubtedly be lumbered with a site you can never update. By that you will be automatically forfeiting the SEO benefits of blogging, news releases and updates. Technically you intend to ensure a number of things when you create a site for the first time, putting the forethought in at the beginning will save you a hell of a whole lot later on with regards to optimization down the road. My mind is boggled by companies that still have the ability to sell static brochure sites to customers searching for a cheap deal, the planet really has shifted and you would be surprised at how "cheap" a non-static, content management enabled site can really be. If you don't trust me or if desire to discover more about this CMS stuff give me a call or email me.

For those who curently have sites and are looking to optimize its important to analyze carefully both the technical on site components of the pages plus the off site elements. In plain English that means you need to look at technical elements such as for example meta tags, robots.txt files, sitemaps (the list goes on!) and off site things like inbound links from other sites. Again there is no point doing anything if the content isn't hitting the proper spot, so careful website copy writing is simply as important and in addition works hand in hand with the analysis that occurs for technical side ie relevant keywords and page title tags etc.

I will leave this blog with a call that was made into me by another "top digital marketing" agency another week. I found the telephone and was told by an enthusiastic sales person they can guarantee me a place in Google. I told them that I did so SEO for a living; they told me this is much better than SEO and that it would give me the results I needed. I asked if this is advertising, they said no it isn't advertising but you reach the top of Google, guaranteed. "This isn't AdWords could it be?" I asked, "Yes you understand about AdWords?" he replied. "Yes I do, and it is advertising, and it would require me to pay a monthly fee for for you to manage. The moment I stop paying you, my position in Google will go away won't it?" ...Phone goes dead.

So just to clarify, getting to the colored boxes at the top and right hand side of a Google search can be achieved easily, but you have to pay for the privilege. Its definitely worth it for a few customers but there exists a difference between SEO and AdWords. SEO takes a commitment from the website owner, its a long haul but worth more over time than magic pill advertising. Being at the most notable of Google naturally with good content and by adhering to Google SEARCH ENGINE MARKETING [http://www.alkimi.co.uk/alkimi-services/seo/17-get-me-a-google-number-1-seo-rank] undoubtedly gives a site a lot more clout than via any high position because of advertising. Do not get confused with both though, its a common misconception and one which many AdWords resellers are happy for customers to be confused over. Another misconception is that they need to manage it for you personally...if money is tighter than your own time , and the price benefit works out on your side then I'd encourage you to manage your personal AdWords campaign.

In the coming weeks I'll write a bit about the need for on site and off site elements for all those interested in a collision course in SEO. I will also point out a number of the common errors and pitfalls people make when trying to get that high Google rank. The purpose of this is to at least allow you to make an informed decision with regards to optimization and not belong to exactly the same traps as others before you.

This short article has been written by Beril Sener, Managing Director of Alkimi who provide internet marketing, Google search engine optimization, web site design and business development services to companies large and small.
Here's my website: https://www.articlesubmited.com/get-exclusive-deals-on-myntra-sale-womens-tops/