Notes

Ten Writing Ideas to Promote Your Business
Two of the very most effective methods to market your professional service business are by speaking and writing. Many professionals speak to groups and offer seminars and workshops, while some choose to promote their business through writing. In case you are in this second group who prefer to write to promote your business and so are perhaps stuck for inspiration and ideas, here are some tips to allow you to get started.

1. Find inspiration

Ideas are everywhere. Develop the habit of continually gathering ideas and creating an 'idea file' either in a file folder, a notebook, or perhaps a computer file.

2. Focus

Creative people frequently have so many ideas in what they COULD write about, they never get right down to the specific business of writing. Focus on one to three projects at most. Choose Expect On Your Website that you could bring to completion within 90 days or so, and focus on completing them before you move on.

3. Write about a subject you really like

Writing can be tedious and difficult sometimes, especially if you are not excited about your topic. If possible, try to find a subject you are really enthusiastic about, so that you are motivated to become an expert about it and share what you have learned with others.

4. Brainstorm your ideas

Whether mentally or in some recoverable format, take time to let your creative juices flow. Think of why you are writing and what you want to say. Then mind map your opinions on a blank page, or write down some notes in what you intend to say. For longer written pieces such as for example books, create a preliminary outline that you may expand on later.

5. Do the research

If you're lacking information, or need to gather some facts in order to make a point, do a little research. The internet is chock full of information right at your fingertips. This may be all you need to get the motivation to start, or to fill in a gap.

6. Write for a particular target market

Take time to consider who you're writing for. What exactly are their needs and specific challenges? Reveal solutions to the issues you see your ideal clients repeatedly having, or around the questions they always ask you. Write three key points you want them to learn, and expand on each of these points by writing three sentences, and you will have an article.

7. Communicate personally together with your readers

If you're writing an ezine or an article for online publication, write in a very personal manner to determine trust. Use 'you' once you write so that you will are speaking to the individual directly. Write clear and simple sentences and keep away from jargon and clich�s. Write very short paragraphs to make it easier to read online.

8. Provide valuable information that prospects may use

Writing is ways to demonstrate your expertise also to build your visibility and credibility with your target audience. Share from your experiences and learning. Reveal solutions to the issues that you or your clients are currently experiencing. Help prospective clients see why and how they want the solution it is possible to provide them.

9. Develop the habit of writing

Enter the habit of writing regularly. Filter creative time for your writing frequently - whether a quarter-hour to an hour each day, or perhaps a full morning or day once weekly. Make a commitment to yourself or to a writing partner to write regularly, and stick with it. Over time, you'll create a nice body of work.

10. Write for the joy of it

Write about everything you are really interested in - what you're passionate about. That passion should come to your readers, and they'll be inspired to try something new. They'll connect with what you're saying, and could be so inspired that they can contact you to get website //">more info rmation.

Writing can be quite a very effective tool for attracting clients and opportunities and growing your business. It's a smart way to supply value and stay in touch with clients.
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Copyright 2006 by Jan Marie Dore. www.janmariedore.com

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Jan Marie Dore teaches women business owners secrets to success. Sign up for her savvy and smart FREE e-zine and receive a 30 page Bonus Report ?The 7 Critical Small Business Marketing Mistakes Women Make. . . and Answers to Easily Fix Them? by visiting
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