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Ten Writing Ideas to Promote Your Business
Two of the very most effective ways to market your professional service business are by speaking and writing. Many professionals talk with groups and provide seminars and workshops, while others choose to promote their business through writing. For anyone who is in this second group of people who prefer to write to promote your organization and are perhaps stuck for inspiration and ideas, here are some tips to allow you to get started.

1. Find inspiration

Ideas are everyw here . Develop the habit of continually gathering ideas and creating an 'idea file' either in a file folder, a notebook, or perhaps a computer file.

2. Focus

Creative people frequently have so many ideas in what they COULD write about, that they never get right down to the specific business of writing. Focus on someone to three projects at most. Choose projects you could bring to completion within three months or so, and focus on completing them before you move ahead.

3. Write about a subject you really like

Writing can be tedious and difficult sometimes, especially if you're not excited about your topic. If possible, try to find a topic you are really enthusiastic about, so you are motivated to become a specialist about it and then share what you have learned with others.

4. more info

Whether mentally or in writing, take time to let your creative juices flow. Think about why you are writing and what you would like to say. Then mind map your ideas on a blank page, or write down some notes in what you want to say. For longer written pieces such as for example books, develop a preliminary outline that you could expand on later.

5. Do the research

If you're lacking information, or need to gather some facts to make a point, execute a little research. The web is chock filled with information right at your fingertips. This may be all you have to to get the motivation to start, or even to fill in a gap.

6. Write for a particular target market

Take time to consider who you're writing for. What exactly are their needs and specific challenges? Write about solutions to the problems you see your ideal clients repeatedly having, or about the questions they always ask you. Write three tips you want them to know, and expand on each of these points by writing three sentences, and you'll have an article.

7. Communicate personally with your readers

If you're writing an ezine or an article for online publication, write in a very personal manner to establish trust. Use 'you' when you write in order that you are speaking to the person directly. Write clear and simple sentences and stay away from jargon and clich�s. Write very short paragraphs to create it easier to read online.

8. Provide valuable information that prospects may use

Writing is a way to demonstrate your expertise and to build your visibility and credibility with your target audience. Share from your experiences and learning. Write about solutions to the issues that you or your clients are experiencing. Help prospective clients understand why and how they want the solution you can provide them.

9. Develop the habit of writing

Get into the habit of writing regularly. Filter creative time for the writing regularly - whether a quarter-hour to an hour each day, or a full morning or day once a week. Make a commitment to yourself or to a writing partner to create regularly, and stick with it. Over time, you'll create a nice body of work.

10. Write for the joy of it

Write about what you are really interested in - what you're passionate about. That passion should come to your readers, and they will be inspired to try something new. They'll interact with what you're saying, and may be so inspired that they'll contact you to learn more.

Writing can be quite a very effective tool for attracting clients and opportunities and growing your business. It's a smart way to provide value and stay in touch with clients.
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Copyright 2006 by Jan Marie Dore. www.janmariedore.com

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Jan Marie Dore teaches women business owners secrets to success. Join her savvy and smart FREE e-zine and receive a 30 page Bonus Report ?The 7 Critical Small Business Marketing Mistakes Women Make. . . and Solutions to Easily Fix Them? by visiting
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