Notes

Ten Writing Tips to Promote Your Business
Two of the most effective ways to market your professional service business are by speaking and writing. Many professionals speak to groups and provide seminars and workshops, while some choose to promote their business through writing. If you are in this second group who prefer to write to promote your organization and are perhaps stuck for inspiration and ideas, here are some tips to allow you to get started.

1. Find inspiration

Ideas are everyw here . Develop the habit of continually gathering ideas and creating an 'idea file' either in a file folder, a notebook, or a computer file.

2. Focus

Creative people often have so many ideas in what they COULD reveal, they never get right down to the specific business of writing. Concentrate on someone to three projects at most. Choose projects you could bring to completion within three months or so, and concentrate on completing them before you move on.

3. Write about a topic you really like

Writing can be tedious and difficult sometimes, especially if you are not excited about your topic. If possible, try to find a subject you are really enthusiastic about, so you are motivated to become an expert about it and share what you have discovered with others.

4. Brainstorm your ideas

Whether mentally or in some recoverable format, remember to let your creative juices flow. Think of why you are writing and what you intend to say. Then mind map your opinions on a blank page, or write down some notes in what you intend to say. For longer written pieces such as books, create a preliminary outline you could expand on later.

5. Do the research

If you're lacking information, or have to gather some facts to make a point, do a little research. website is chock full of information right at your fingertips. This may be all you have to to get the motivation to start, or even to fill in a gap.

6. Write for a specific target market

Take time to think about who you're writing for. What are their needs and specific challenges? Reveal solutions to the issues you see your ideal clients repeatedly having, or about the questions they always ask you. Write three key points you want them to learn, and expand on each one of these points by writing three sentences, and you will have an article.

7. Communicate personally together with your readers

If you are writing an ezine or an article for online publication, write in an exceedingly personal manner to determine trust. Use 'you' when you write so that you will are speaking to the person directly. Write clear and simple sentences and keep away from jargon and clich�s. Write very short paragraphs to create it easier to read online.

8. Provide valuable information that prospects may use

Writing is ways to demonstrate your expertise also to build your visibility and credibility together with your target audience. Share from your experiences and learning. Reveal solutions to the problems that you or your clients are experiencing. Help prospective clients see why and how they need the solution you can provide them.

9. Develop the habit of writing

Enter the habit of writing regularly. Filter creative time for your writing frequently - whether a quarter-hour to an hour a day, or a full morning or day once weekly. Make a commitment to yourself or to a writing partner to create regularly, and stay with it. Over time, you'll develop a nice body of work.

10. Write for the joy of it

Write about what you are really interested in - what you're passionate about. That passion should come through to your readers, and they will be inspired to use something new. They'll interact with what you're saying, and could be so inspired that they'll contact you to find out more.

Writing can be quite a very effective tool for attracting clients and opportunities and growing your business. It's a great way to provide value and stay static in touch with clients.
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Copyright 2006 by Jan Marie Dore. www.janmariedore.com

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Jan Marie Dore teaches women companies secrets to success. Sign up for her savvy and smart FREE e-zine and receive a 30 page Bonus Report ?The 7 Critical Small Business Marketing Mistakes Women Make. . . and Solutions to Easily Fix Them? by visiting
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