Notes

Do You Invite People To Sample YOUR ORGANIZATION?
How can your prospects know should they want what your business offers? How do they know if what you have, is what they need? read more to let them find out is to offer a sample, a taster, of your products or services.

You can do this by sharing your expertise, letting them experience everything you offer, or by showing them the way you have helped other clients. In fact, when you have a taster to provide, you don't feel just like you're "selling" - because you are not! You're simply giving people a no-risk way of experiencing what your business provides to see if it's the proper thing for them.

Be creative and think about what you should give. Here are a few ideas to get you started.

Free Initial Consultation (by phone or personally):

* Gym Owner

* Personal Trainer

* Coach

* Consultant

* Relocation Specialist

* Tax Consultant

Before and after pictures:

* Salon Owner

* Make-up Artist

* Professional Organizer

* Personal Trainer

* Personal Styler

Discount on the initial visit/purchase:

* Massage Therapist

* Spa Owner

* Office Center Provider

* Caterer

Try before you buy (for a defined time period):

* Software Vendor

* Subscription Website Provider

* Paid Newsletter Provider

* Artist

Another taster that each business owner can provide is written information. It is usually one page or many. What's most important is that it includes valuable information that your clients want and need. You can post this information on your website and/or offer to give it to clients you meet if you are speaking or networking.

Think about writing things like:

- A "How To" article

- A "TOP" article

- A "Do's and Don'ts" article related to your industry

- Case studies (success stories) of how you helped other clients

Take time at this time and think about the biggest problems your clients face and the method that you help them solve those problems. You know valuable information that other folks need to know. The sort of information that can really help your prospects and give them an idea about how exactly your business can support them.

The good news is that you may already have something you need to use as a taster and could not have to create anything new.

And even should you choose need to create something new, it probably won't take you too much time because this is exactly what you do also it comes easily and naturally for you. Ready to share a taste of one's business with people? Start offering your expertise watching your business grow!

� 2006 Stephanie Ward

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