Notes

Are You Stunting YOUR ORGANIZATION Growth? (First Article Of 2)
If a company is bumping along with the same profits every year it often lacks one or more of:

strategic growth plan
marketing plan
appropriate sales approach
project scheduling
monitored customer service
Unplanned operational processes
Missing just one of these results in wasted effort for the whole company. Sometimes with costs that are hidden by "just conducting business."

For check here , think of Mr. Smith ringing to report an issue with the tap on his bathroom suite...

XYZ CUSTOMER SUPPORT Agent (XYZ CSA): "Hello The Sunny Bathroom Company. How can i help you?"
Mr Smith: "Ah, good morning. I bought one of your Kon-Tiki bathroom suites and you also installed it for me personally last week. Unfortunately among the taps fails and we didn't realise until your plumber left and we couldn't obtain him to ask him to come back."
XYZ CSA: "Oh that is clearly a shame. Unfortunately I don't do the scheduling for the plumber so I've no idea when he is able to get back to sort it out for you personally. I'll ring his department and discover a period and ring you back?"
Mr Smith: "Great thanks"
XYZ CSA then puts the phone down and starts to note the request. Another call comes through XYZ takes the call and then forgets to finish the note.
The next morning...

ABC CSA: "Hello The Sunny Bathroom Company. How can i help you?"
Mr Smith: "I rang yesterday about obtaining a plumber to sort my tap out."
ABC CSA: "Oh. There's nothing here about that. Just give me your details... "
Not to mention this ties up another employee on a single problem. And is really a hidden cost. Plus the customer is annoyed that he's been forgotten and will probably tell others of his misfortune. They are all hidden effects of poor customer service.

How To Grow Your Business

Use a fresh pair of eyes. Get another consultant ahead in and proceed through it.

Usually the directors and owners are too close to the business and daily work so can't step back as easily because they might like to.

That means problems get left to 1 side. There they fester and eat away at growth and profits. Without you really realising, because "you are getting round to it soon".

Whenever I go into a business I usually find areas that a business can grow profitably. Equally I could see where in fact the business has unreasonable costs or poorly performing people.

As a consultant you can get a sales approach, operational process, online marketing strategy, product, service or customer type that may either be improved or needs removing.

The reason good consultants can get into businesses and identify problem areas or people that have potential isn't because they're better than the owners or directors. It is because they include objective judgment and analysis is founded on knowledge of other companies they've been in.

The other thing is a consultant can report hard truths that must definitely be faced without needing to dress them up. In the next article I'll look of which fresh couple of eyes you should enter your business and just why.

Jim Symcox coaches business through marketing strategies, implementation and usage of social media to raised and easier profits. Business doesn't have to be tough! He's also a copywriter, blogger and the author of "How exactly to Leap Ahead Of Your Competitors".

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